EDMONTON, Sept. 28, 2015 /CNW/ - ATB Financial is batting 761 in J.D. Power's 2015 Canadian Retail Banking Customer Satisfaction Study, ranking third overall among mid-sized financial institutions in Canada.
"The 761 score is the highest we've ever hit, and we thank our loyal customers and talented team members for getting us to this point. But, truthfully, we can't wait to leave that score behind because we're on the way to an even higher score and, ultimately, to delivering a WOW experience, big or small, every time we get the privilege of dealing with a customer or with an Albertan," said ATB's Rob Bennett, Executive Vice President, Retail Financial Services.
"We won't be completely happy until we hit that number out of the park, so, what we're saying is, give us a look, see what we are all about, put us to the test," Bennett said. "While some people may not have been looking, ATB Financial has grown into a unique place that exists only to make banking work for people."
The ATB ranking was included in a J.D. Power news release issued earlier this summer that highlighted how "retail banks in Canada [are] losing touch with their customers as profits climb while satisfaction declines."
ATB's score reflects a 31-point spike over its J.D. Power mark last year. ATB was the only mid-sized financial institution to improve its score compared to the 2014 study. And ATB is the only full-service financial institution in the top three rankings in its category.
"Does banking work for people or does it work for banks? That's the question we apply to every transaction, every encounter, every rule," said Bennett.
"We believe banking should work for people. That's what our No Bull Mortgage is about, it's what our Freedom Account is about, it's the reason we exist."
ATB Financial is the largest Alberta-based financial institution. It has $43.1 billion in assets, 172 branches, 135 agencies and 5,300 team members dedicated to serving more than 710,000 customers in 244 Alberta communities.
Headquartered in Westlake Village, CA, J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions.
SOURCE ATB Financial
For further information: Barry Strader, Corporate Reporter, ATB Financial, 780-495-1343 (office), 780-886-4398 (cell), [email protected]