Atari® Announces Test Launch in Canada for its Original LGBTQ Social-Simulation Game, Pridefest™; Available Friday, September 25, 2015 to Canadian Customers on the App Store for iPhone, iPad, and iPod touch

NEW YORK, Sept. 24, 2015 /CNW/ -- Atari® announced today, in advance of the worldwide launch of Pridefest™, a new mobile game designed to celebrate Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) equality, the game will be available on Friday, September 25th in Canada for a limited-time test launch.   The test launch will offer fans the opportunity to play the game before anyone else and provide feedback to the development team.

Available for $1.19 (CAN) on the App Store for iPhone, iPad, and iPod touch, the first-of-its-kind social-simulation game empowers players to create personalized Pride parades, spread cheer and color throughout their city, and connect and interact with other players.

Get the Pridefest app here tomorrow:

With the goal of restoring your city to its former glory, Pridefest encourages players to spread pride and joy as they level-up and work to complete various quests. By completing challenges and playing mini-games, players can turn buildings from dull to colorful, unlock new parade routes and portions of their city, and earn coins to use.  Even better with friends, Pridefest is packed with rich social features that encourage players to chat, run parades in and visit each other's cities, and invite friends to stay in their city after a new residence is built.

Pridefest is developed in partnership with Mad Marshmallow and will be available in Canada first on the App Store for iPhone, iPad and iPod touch.  The global release including an Android version will launch in the coming months.

To learn more and sign up for updates, visit Join the conversation by Liking Pridefest on Facebook at and Following @PridefestGame on Twitter.

About Atari
Atari ( is an interactive entertainment production company. As an iconic brand that transcends generations and audiences, the company is globally recognized for its multi-platform, interactive entertainment and licensed products. Atari owns and/or manages a portfolio of more than 200 games and franchises, including world-renowned brands like Asteroids®, Centipede®, Missile Command®, Pong®, Test Drive®, and RollerCoaster Tycoon®.

Atari has offices in New York and Paris.

© 2015 Atari Interactive, Inc. All rights reserved. Atari word mark and logo are trademarks owned by Atari Interactive, Inc. 

About Mad Marshmallow
Mad Marshmallow is a European mobile development startup aiming to create new and different games like never before. The collective team consists of an experienced group of developers from multiple companies with an extensive mobile game development background.

The spirit of the studio is to create unexpected approaches to producing fun, diverse and immersive social mobile games. At Mad Marshmallow, the Motto is: Create New Things in a New Way.

The first title for Mad Marshmallow is "Pridefest™", an exciting new social-sim game created together with Atari. Our goal is to unite people who share common social interests, build a community within a game universe, and create an entirely new platform for communication of LGBTQ community members. 

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For further information: Michelle Isacson, Barokas PR for Atari, 206-264-8220,,

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