AT&T Expands America's Best Guarantee to Deliver Faster, Simple Support, with Fewer Transfers

AT&T guarantees to speak to an expert in 5 min, schedule a call back--or will make it right

Key Takeaways:

• Whether customers are buying a new device, seeking technical support, paying a bill, or starting service, they'll connect with a friendly expert within five minutes--or be offered a callback.¹
• Customers who pair AT&T Fiber or AT&T Internet Air and wireless service can work with one technical expert, eliminating unnecessary transfers and repeated explanations.²
• If AT&T doesn't meet these commitments, eligible customers will receive a benefit.

DALLAS, Oct. 15, 2026 /CNW/ -- What's New: AT&T is expanding America's Best Guarantee to deliver a faster, simpler experience. Now, customers who call AT&T can expect an answer in 5 minutes or less and if not, they will be offered a callback at a time they choose. Customers who pair AT&T Fiber or AT&T Internet Air and wireless will have one dedicated technical expert to assist from start to finish. If we fall short of these promises, the Guarantee proactively makes it right with a benefit.

Why it Matters: As Americans push back on the "annoyance economy" of endless hold times, transfers and repetitive processes, AT&T is simplifying support and giving customers time back in their day. A recent AT&T survey conducted by Harris Poll reported that 60% of Americans say getting transferred from one agent to the next is a top pet peeve. More than 3 in 4 Americans say 15 minutes is the most they're willing to wait for customer support. Now, AT&T guarantees a live expert answers within 5 minutes or a callback is scheduled.  If we miss the mark, we make it right. Customers value their time--AT&T's latest commitments reduce two of the biggest customer frustrations: long waits and repeated transfers.

Trust by Design: AT&T proactively shares the recap of conversations between their friendly experts and customers. Authenticated customers who opt in can receive an AI-generated recap of their customer care conversation by text--giving them a convenient copy of what was discussed. This allows customers to know what was discussed and what comes next, saving them time and helping prevent the frustration of repeating their story or saving screenshots just in case.

Connecting people all ways and always: At home, at work, and on the go, customers expect to always be connected when it matters most. With America's largest wireless and fiber networks,³ AT&T brings together two of the strongest connectivity assets in the industry--and we're the first and only provider with a guarantee that includes both fiber and wireless networks, with a care experience to match.  In the rare event of an outage, we proactively make it right with a bill credit for a full day of service.⁴ No action required from the customer. We're committed to delivering the simple, smart, and expert experience our customers deserve.

Quotable: "Customers want support that is simple, fast, and transparent," said Jenifer Robertson, executive vice president and general manager, AT&T Consumer. "This is about more than speed--it's about removing friction and earning trust in every interaction. We're setting a clear standard for the experience customers should expect and holding ourselves accountable when we miss it."

The AT&T Guarantee is a promise to always do our best by customers, and to make it right when we don't.

Related articles on TechBuzz by AT&T:

• What is fiber internet?

Frequently Asked Questions

What is the AT&T Guarantee?
We value our customers, and we believe that connecting changes everything. We're committed to providing dependable connectivity with the deals you want, and the service you deserve, guaranteed, or we'll make it right.

With the AT&T Guarantee, customers can expect:

1. Connectivity you depend on. In the rare event of a network outage, we'll automatically credit your bill. And, when you have AT&T Fiber with Wireless we provide Internet Backup for no extra cost. Guaranteed.⁵
2. Deals you want. Our best deals on smartphones don't require the most expensive plan.⁶ And no hidden fees or equipment charges with AT&T Fiber. Guaranteed.
3. Prompt, friendly service you deserve. Speak to a friendly expert within five minutes or schedule a callback at a time that you choose.¹ Plus, same or next day fiber technician availability. Guaranteed.

What is AT&T Fiber?
Fiber optic internet uses thin glass cables and light to send data, allowing for hyper fast speeds.

There are several key benefits to choosing fiber internet:

• Fast speeds: Fiber internet can reach speeds that make it ideal for streaming HD videos, online gaming, and using many devices at once.
• Equal upload and download speeds: As customers game, stream, share, and rely more on AI-enabled applications, symmetrical speeds are becoming increasingly important to the connectivity experience. With the nation's largest fiber network, AT&T Fiber delivers the equally fast upload and download speeds customers need at home for a more seamless experience.
• Reliable connectivity: Fiber internet offers consistent speeds even during busy times when many people are online. This means fewer interruptions and a smoother online experience.

Fiber optic internet offers fast, reliable, and consistent service, making it one of the best choices for anyone who wants a top-quality home internet connection.

What are the benefits of choosing AT&T?
Whether you need reliable wireless service, great home internet, or both, AT&T delivers. AT&T Wireless helps you stay in touch with multiple plans to choose from. AT&T Fiber keeps your home connected with superfast speeds. We are the first and only provider to have a guarantee that includes both wireless and fiber networks.

At home, or on the go, AT&T delivers the fastest speeds across home internet and wireless.  As America's largest wireless and fiber provider,³ AT&T already brings together two of the strongest connectivity assets in the industry: AT&T Fiber and wireless. Now, new analysis by Ookla of Speedtest Intelligence data shows customers who subscribe to both have the fastest converged experience  in the nation.⁷

AT&T has the fastest upload speeds in America.  Opensignal's first-ever Converged Report shows that AT&T wins the nation's fastest converged upload speeds by a wide margin. AT&T's converged upload speeds were more than twice as fast as the closest competitor. AT&T Fiber ranked #1 in both upload and download speeds, outperforming other fiber, cable and fixed wireless competitors by double digits. As AI becomes a bigger part of everyday life, upload speed is becoming increasingly important to a seamless connectivity experience. A recent broadband report showed that upstream usage grew faster than other broadband usage metrics in 2025. With the nation's largest fiber and wireless networks, AT&T is delivering the upload and download speeds customers need at home and on the go.

Can I try AT&T Wireless for free?
Yes, you can download the AT&T app to test drive our network while keeping your current wireless service, cell phone, and phone number. No credit card required. It's a simple process--download the AT&T app, sign up in minutes, activate a new eSIM, and enjoy a risk-free trial for 30 days. Learn why AT&T is right for you.

Where can I sign up for AT&T Fiber?
Signing up for AT&T Fiber is easy. Simply check availability at your home address or visit a local AT&T store.   

¹Five minutes begins once customer is routed to assistance. AT&T Fiber, AT&T Internet Air, and postpaid wireless customers only. See details at att.com/guarantee.
²Single agent guarantee limited to technical assistance only. See details at att.com/guarantee.
³Largest Wireless: Compares cellular networks, excluding satellite. Largest Fiber: Based on the number of fiber to the home households using publicly available data.
⁴Consumers only. Credit for downtime lasting 20 minutes or more; or for wireless downtime lasting 60 minutes or more caused by a single incident impacting 8 or more towers. Other restrictions and exclusions apply.
⁵Must be connected to impacted tower at onset of outage. Restrictions and exclusions apply. Internet Backup: Fiber internet only. Requires eligible wireless service, activation, and power source; speeds vary; AT&T may slow data speeds if the network is busy. Backup may not be available in all locations. See  att.com/guarantee for full details.
⁶Offers vary by device. Restrictions may apply.
⁷Based on Ookla® Speedtest Intelligence® data, United States, 1H 2026. See https://www.ookla.com/research/reports/united-states-converged-report-h1-2026 for details. All rights reserved.

About AT&T
We help more than 100 million U.S. families, friends and neighbors, plus nearly 2.5 million businesses, connect to greater possibility. From the first phone call 150 years ago to our 5G wireless and multi-gig internet offerings today, we @ATT innovate to improve lives. For more information about AT&T Inc. (NYSE: T), please visit us at about.att.com. Investors can learn more at investors.att.com.

© 2026 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.

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For more information, contact:  Cody Wright AT&T, Corporate Communications, Phone: [phone], Email: [email protected]