MONTREAL, March 19, 2012 /CNW Telbec/ - Astral Media Inc. (TSX: ACM.A ACM.B) is proud to be associated as media partner with the Fondation Martin-Matte for the broadcast of its first public awareness campaign. The messages, which will appear on television, radio, out-of-home advertising and the Web, will be deployed in the coming days on Astral media properties in Québec.
The humorous ads, created by Bos and starring Martin Matte, encourage caution while driving or playing sports, particularly now, as spring and warmer weather arrive, bringing with them a feeling of freedom that can lead to a degree of recklessness.
"As Martin has often said on stage, living with head trauma is extremely difficult for both victims and their families," said Jacques Parisien, Executive Vice-President and Chief Operating Officer at Astral. "Astral is very happy to pursue its commitment to the Fondation Martin-Matte, leveraging our platforms and multiple media properties to raise awareness among millions of Quebecers about the foundation's cause and the importance of using caution."
"The Fondation Martin-Matte is very grateful to have Astral join us in our mission to raise awareness among Quebecers about using caution," said comedian Martin Matte, its founding President. "We are extremely pleased to have a Québec-based media company involved in the foundation's mission. Thank you!"
The message will appear on Astral family television channels, radio stations, billboards and websites in the coming days.
The Fondation Martin-Matte contributes to improving the quality of life for children and adults with head trauma or a physical disability by providing them with specialized housing, for life.
Founded in 1961, Astral is a leading Canadian media company, active in specialty, pay and pay-per-view television, radio, outdoor advertising and interactive media. With over 2800 employees and offices in 45 Canadian cities, Astral is proud to play a vital role in the communities where we entertain and inform our audiences and where we work and live. Last year, Astral contributed the equivalent of over 20 million dollars to more than 370 community and charitable organizations, notably through fundraising, donations and public service announcements on our media platforms. To learn more about Astral, visit astral.com.
Image with caption: "Scan the QR code to view the messages. (CNW Group/ASTRAL)". Image available at: http://photos.newswire.ca/images/download/20120319_C5817_PHOTO_EN_11294.jpg
For further information:
Advisor, Corporate Communications
Astral Media inc.