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MONTREAL, Feb. 18, 2014 /CNW Telbec/ - Bell Media's Astral Out-of-Home division launched today the 5th edition of the Carte Blanche for Creatives contest. The contest offers agency creatives the opportunity to create an OOH ad on behalf of a client and submit it to the creative community for comments and votes, as well as to a jury made up of people from the industry.
Astral Out-of-Home offers creatives the chance to create a highly anticipated piece on a vertical French advertising face in Montréal, an English bus shelter face in Toronto or for the second consecutive year, on a digital English advertising face in Vancouver.
"The popularity of the contest is undeniable and it is a great privilege for Astral Out-of-Home to collaborate with and support creatives from coast-to-coast," said Nathalie Doré, Vice-President, Marketing and Media Creativity, Bell Media. "Astral Out-of-Home is proud to stimulate creativity by giving participants carte blanche — the possibility of expressing their ideas freely, without constraints."
The 10 finalists in each market will be determined by the creative community, who will be able to vote and comment on the works submitted via the contest website. With a member from each participating agency, the jury will pick the three winning pieces.
The contest rewards both the clients who are the subjects of the ads and the teams who created the ads. Clients will win an Astral Out-of-Home campaign, while copywriters and artistic directors will have the opportunity to attend the Cannes Lions International Festival of Creativity.
Astral Out-of-Home, a division of Bell Media, is one of Canada's leading out-of-home advertising company with over 9,500 advertising faces strategically located in the key markets of Québec, Ontario and British Columbia. Driving innovation in one of the most dynamic media in the country, Astral Out-of-Home is committed to being at the forefront of the latest technology trends, offering advertisers the opportunity to deliver powerful messages that engage and connect with consumers.
SOURCE: Astral Out-of-Home
For further information:
Amy Doary, Bell Media, 416.384.2593, or [email protected]
Specialty and trade press:
Véronique Desroches, Astral Out-of-Home, 514 939-5000,
or [email protected]