MONTREAL, Dec. 19, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of
Astral Media Inc. (TSX: ACM.A ACM.B), is proud to unveil its latest
innovation and interior landmark, a new video wall at Montréal-Trudeau
International Airport. This new spectacular-format advertising face is
strategically located on the jetty that handles all of the airport's
domestic flights and 5.2 million Canadian travellers annually.
Offering an exceptional advertising format that covers over 80 square
feet, the video wall is made up of nine 55 inch monitors, separated by
a mere 5.5 millimetres. Furthermore, these screens utilize LCD and
backlit LED technology with HD picture quality for clearer, more
uniform images and more vivid colours. This unique product is the
largest video advertising screen at Montreal-Trudeau International
As of December 18, travellers will catch their first glimpse of the new
video wall exclusively displaying a Telus campaign.
"Astral Out-of-Home continues to pursue its objective to stay at the
forefront of advertising technology and offer innovative products
designed for today's realities," said Luc Sabbatini, President of
Astral Out-of-Home. "We want to offer products that allow advertisers
to push their creative limits, and this new video wall is a prime
example with its spectacular and powerful visual impact that can be
controlled in real time."
The video wall is extremely flexible and offers endless visual
possibilities. Managed from Astral Out-of-Home's control centre in
Montreal, where all of Canada's digital faces are managed, messages can
consist of alternating still images or videos and have the added
benefit of being modifiable based on time of day, day of the week or
for a specific event.
Astral Out-of-Home is one of Canada's largest out-of-home advertising companies with a
network of over 9,500 advertising faces strategically located in the
key markets of Québec, Ontario and British Columbia. Firmly committed
to the future, the company has developed a series of initiatives to
minimize its environmental footprint and actively participate in
Founded in 1961, Astral is a leading Canadian media company. It operates several of the
country's most popular pay and specialty television, radio, out-of-home
advertising and digital media properties. Astral plays a central role
in community life from coast to coast by offering diverse, rich and
vibrant programming that meets the tastes and needs of consumers and
advertisers. To learn more about Astral, visit astral.com.
SOURCE: ASTRAL MEDIA INC.
For further information:
Astral Media Inc.
Specialty and trade media:
Vice President, Marketing and Creativity