MONTREAL, Dec. 19, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of Astral Media Inc. (TSX: ACM.A ACM.B), is proud to unveil its latest innovation and interior landmark, a new video wall at Montréal-Trudeau International Airport. This new spectacular-format advertising face is strategically located on the jetty that handles all of the airport's domestic flights and 5.2 million Canadian travellers annually.
Offering an exceptional advertising format that covers over 80 square feet, the video wall is made up of nine 55 inch monitors, separated by a mere 5.5 millimetres. Furthermore, these screens utilize LCD and backlit LED technology with HD picture quality for clearer, more uniform images and more vivid colours. This unique product is the largest video advertising screen at Montreal-Trudeau International Airport.
As of December 18, travellers will catch their first glimpse of the new video wall exclusively displaying a Telus campaign.
"Astral Out-of-Home continues to pursue its objective to stay at the forefront of advertising technology and offer innovative products designed for today's realities," said Luc Sabbatini, President of Astral Out-of-Home. "We want to offer products that allow advertisers to push their creative limits, and this new video wall is a prime example with its spectacular and powerful visual impact that can be controlled in real time."
The video wall is extremely flexible and offers endless visual possibilities. Managed from Astral Out-of-Home's control centre in Montreal, where all of Canada's digital faces are managed, messages can consist of alternating still images or videos and have the added benefit of being modifiable based on time of day, day of the week or for a specific event.
Astral Out-of-Home is one of Canada's largest out-of-home advertising companies with a network of over 9,500 advertising faces strategically located in the key markets of Québec, Ontario and British Columbia. Firmly committed to the future, the company has developed a series of initiatives to minimize its environmental footprint and actively participate in sustainable development.
Founded in 1961, Astral is a leading Canadian media company. It operates several of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life from coast to coast by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com.
SOURCE: ASTRAL MEDIA INC.
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