MONTREAL, June 12, 2012 /CNW Telbec/ - Astral Out-of-Home, a division of Astral Media Inc. (TSX: ACM.A/ACM.B) and leader in out-of-home advertising in Canada, announced the addition of two new digital advertising faces in the Greater Montréal region—in Boucherville and Lachine. This expansion of Astral Out-of-Home's prestigious Digital Network will bring to 41 the total number of digital faces in the three most important advertising markets in Canada - Toronto, Montréal and Vancouver.
Located near the Carrefour de la Rive-Sud mega shopping centre at the intersection of Autoroute 20 and Autoroute 30, the new digital face in Boucherville will reach a significant number of drivers arriving from the Lafontaine Tunnel and on their way to south-shore suburbs, such as St. Julie, St. Bruno, Beloeil, and St. Hilaire. It will be the only digital face reaching people driving towards Québec City.
In Lachine, the new digital face on Autoroute 20 will target tens of thousands of drivers who transit daily towards the West-Island, the suburbs, and the Fairview Pointe-Claire shopping centre. The digital face will also attract the attention of the much sought-after clientele of travellers en route for the Montréal Trudeau airport.
"Digital advertising reflects today's lifestyle—instantaneous, dynamic, flexible, and in real time—, allowing marketers to achieve a higher return through innovative targeted campaigns," said Luc Sabbatini, President of Astral Out-of-Home. "Digital advertising is a very popular product and the addition of two new faces to the Digital Network is part of our objective to offer advertisers technologically-advanced products on busy thoroughfares."
The digital faces feature advanced LED (light-emitting diodes) display technology, capable of reproducing millions of colours in high resolution and providing remarkable night or day readability. Six static advertising messages alternate every 10 seconds on the digital faces. The Digital Network is programmed on demand and managed remotely from Astral's state-of-the-art control and broadcast centre in Montréal.
Astral Out-of-Home is one of Canada's leading out-of-home advertising companies with more than 9,500 strategically-placed advertising faces in key markets in Québec, Ontario, and British Columbia. As a forward-looking company, Astral Out-of-Home has embarked on a series of green-and-clean initiatives to reduce its ecological footprint and actively participate in sustainable development.
Founded in 1961, Astral is one of Canada's largest media companies. It operates several media properties—pay and specialty television, radio, out-of-home advertising and digital media properties—among the most popular in the country. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers alike. To find out more about Astral, go to astral.com.
For further information:
Advisor, Corporate Communications
Astral Media Inc.
Vice President, Marketing and Media Creativity