MONTREAL, April 20 /CNW Telbec/ - Astral Media Inc. (TSX: ACM.A/ACM.B) and the Grand défi Pierre Lavoie announced today that they will partner for a second year to promote the Grand défi bicycle marathon and the Grand défi caravan that tours Québec elementary schools this summer raising student and parents awareness of the important roles healthy eating and physical exercise play in a healthy lifestyle.
Astral Media has committed the participation of the ten stations of its NRJ radio network across the province and of its Super Écran, MusiMax, MusiquePlus, TÉLÉTOON, VRAK.TV and Ztélé television channels to carry Pierre Lavoie's important message and provide media coverage for the Grand défi's 1000 km bicycle marathon from Saguenay-Lac-Saint-Jean to Montréal on June 18 to 20.
"Astral and its media properties are dedicated to continue to fight physical inactivity by encouraging young people to be active and develop a healthy and balanced lifestyle from a young age. The Grand défi Pierre Lavoie plays a key role in this mission, which is why we are proud to renew our partnership this year," said Pierre Boisseau, Assistance Vice-President, Corporate Communications, Astral Media.
"The continued support of Astral and its media properties gives wings to our event and to our mission. This partnership will help mobilize all Quebecers behind the Grand défi so that together we can continue fighting for fit and healthy kids," said Pierre Lavoie, President and Founder of the Grand défi.
About the Grand défi Pierre Lavoie
The Grand défi Pierre Lavoie is a not-for-profit organization whose mission is to encourage young people to adopt a healthy lifestyle. The organization's goal is to mobilize Québec schools to support regular physical activity and healthy eating among children from 6 to 12. It seeks to help enough children to choose a healthier lifestyle so that their newfound habits become the norm for future generations. It also works to raise parental awareness of the importance of physical activity and a healthy diet to both their children's and their own health. For more details, visit www.legdpl.com.
About Astral Media
Astral Media is a leading Canadian media company, active in specialty and pay television, radio, outdoor advertising and interactive media. Astral Media's solid and dynamic presence in the country's major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences. For more information about Astral Media, visit: www.astralmedia.com.
SOURCE Astral Media Inc.
For further information: For further information: Hugues Mousseau, Senior Advisor, Internal and Corporate Communications, Astral Media Inc., (514) 939-5000, extension 3240