Assure Holdings Corp. Announces the Appointment of George M. Sims as Director of Business Development

26 Year Industry Veteran Hired to Initiate Multi-State Expansion


PARKER, CO, June 22, 2017 /CNW/ - Assure Holdings Corp. (the "Company" or "Assure") (TSXV: IOM), announces today that it has hired George M. Sims as Director of Business Development. Mr. Sims brings over 26 years of U.S. regional and national experience in the medical device industry to the Assure team.

Preston Parsons, the Chief Executive Officer and founder of the Company said of the announcement, "We could not be happier to welcome George to the Assure team. George has an impeccable reputation in the industry and we are confident that he will be a significant asset to the Company as we look to expand the Assure platform into multiple States. George has held high level positions with companies such as Stryker, Smith & Nephew and Orthofix. George's national relationships and industry wide reputation will add immediate value to the Assure expansion initiatives."

To date, Assure has operated exclusively in the State of Colorado. It is anticipated that the appointment of Mr. Sims will open doors into multiple western States where the Assure platform can be implemented by leveraging Mr. Sims' long standing relationships in these regions.

Mr. Sims commented, "I am very excited to be a part of the Assure team. What this Company has built in just 2 years in the state of Colorado, is nothing short of impressive. I'm looking forward to adding value to the team as we work to expand into additional States by using Assure's existing business model.

Mr. Sims is a resident of Austin, Texas and holds a Bachelor's Degree from Texas State University.

Preston Parsons concluded, "This is a pivotal moment in the evolution of the Company as we work to expand into new markets. As we are entering the busiest time of the year headed into Q3 and Q4, the addition of George to the Assure team is already bringing noticeable energy, focus, and drive to the organization. We are confident that George will be an integral part of the Assure team."

The Company notes that it recently announced Q1 financial results on May 31, 2017. This information, along with all public filings, are available for review at

About Assure Holdings Corp.
Assure Holdings Corp. is a Colorado based company that works with neurosurgeons and orthopedic spine surgeons to provide a turnkey suite of services that support intraoperative neuromonitoring activities during invasive surgeries. Assure: (i) employs its own staff of technologists and uses its own state of the art monitoring equipment, (ii) handles 100% of intraoperative neuromonitoring scheduling and setup, and (iii) bills for all technical services provided. While Assure focuses primarily on supporting spinal surgeries, plans are in place to support other classes of medicine that rely on the standard of care that intraoperative neuromonitoring provides.

Investors are cautioned that, except as disclosed in the Filing Statement any information released or received with respect to the reverse take-over may not be accurate or complete and should not be relied upon. Trading in the securities of the Corporation should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

The securities of the Corporation have not been and will not be registered under the United States Securities Act of 1933, as amended and may not be offered or sold in the United States absent registration or an applicable exemption from the registration requirement. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of the securities in any jurisdiction in which such offer, solicitation or sale would be unlawful.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION: This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that Assure anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, comments with respect to strategies, expectations, planned operations and future actions of the Company. Often, but not always, forward-looking information can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results "may", "could", "would", "might" or "will" (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of Assure to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to Assure, including information obtained from third-party industry analysts and other third party sources, and are based on management's current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement.

SOURCE Assure Holdings Corp.

For further information: Matthew Willer, President, Assure Holdings Corp., Tel: (720) 287-3093, Email:, Website:

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