Asset Direct - Canada's Marketplace for Unsecured Credit

LONDON, ON, Aug. 8, 2016 /CNW/ - Asset Direct of Canada Inc., is proud to announce the launch of their services to consumers in Canada.  Asset Direct is Canada's premier loan search engine for unsecured credit.  Simple and easy to use, their free platform gives consumers the power to search multiple lenders in order to find a loan and payment plan that best suits their needs.

Asset Direct was founded and developed by Adam Rice, who believed the traditional Canadian loan system to be fundamentally broken. "In many circumstances a banks lending criteria is too strict and loans that should be approved immediately take days to adjudicate," said Adam Rice, CEO of Asset Direct.  "Furthermore, after a long wait many are ultimately declined or approved at unacceptable rates."

Asset Direct aims to rectify this broken system by providing Canadians access to a loan marketplace.  Now each consumer can compare pricing through loan transparency and obtain unsecured credit at competitive rates. "Many of our lenders compete directly with banks, approve immediately, and in many circumstances the money can be deposited to the borrower's bank account within 24 hours." – Adam Rice.  

Asset Direct works with many lenders across Canada including: Canada Drives, Consolidated Credit, Easy Financial, Grow, LendingArch, Magical Credit, OnDeck, and Refresh Financial.  Together, Asset Direct and the above-mentioned companies are co-innovating the lending market. Rick Unrau, the COO of LendingArch commented "As a marketplace lender, we are continually evolving our methods to provide fast and easy access to capital for qualified borrowers. We are now even more excited to see the initiative and marketplace perspective that Asset Direct has taken, in order to create an even greater marketplace awareness and exposure to alternative platforms like LendingArch. We, together with many other thought leaders in our industry, believe Asset Direct will be the Google version of loan searches in the Canadian market place."

At Asset Direct, we put the power of choice in consumer's hands by enabling them to select their best-matched lender and terms. At Asset Direct you have options. Isn't it time you made a choice?

Visit Asset Direct at

SOURCE Asset Direct of Canada Inc

Image with caption: "Asset Direct of Canada Inc (CNW Group/Asset Direct of Canada Inc)". Image available at:

For further information: Media Contact: Jessica Theilade, Media Relations Officer at Asset Direct of Canada, e.

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