BMW Eyewear to be launched at Vision Expo West
MONTREAL, Oct. 2, 2013 /CNW Telbec/ - Aspex Eyewear, one of North America's leading eyewear manufacturers announced today the company will be showcasing its exclusive optical and sunwear collection with BMW Group. The highly anticipated collection will be introduced at the 2013 Vision Expo West conference, in Las Vegas taking place from October 3-5 at the Sands Expo and Convention Center. Vision Expo West is one of the largest ophthalmic conferences and exhibitions in the world, featuring the latest trends in eyewear and advances in eyecare technology.
The BMW eyewear collection includes twelve optical styles and twelve sunwear models. The custom-made designs are assembled from the highest quality materials on the market; including a combination of titanium, acetate, stainless steel, carbon fiber, and NXT. Designed with style and function, the precious frames offer polarized spectacle lenses with integrated spring hinges, providing additional flexibility and extraordinary durability to the frame.
The BMW eyewear collection is synonymous with Aspex, delivering most importantly the performance and style that are expected from the company. Each frame in the collection features the BMW logo, laser-engraved discreetly on the end of the temple tips. The frames are classic in design with clean lines and range in an assortment of frame shapes including everything from chic shield fronts and retro aviators to bold wrap-arounds and stylish wayfarers. The colors offered are stylishly refined, including steel black, rich navy blue, tortoise shell, pewter, and double lamination plastic.
This licensing agreement is the first for BMW and allows Aspex to offer eyewear with the BMW brand to markets in North America, Central America, South America and the Caribbean.
"We are honored to add the BMW brand to our vast collection of eyewear" said Thierry Ifergan, Executive Vice President, Aspex Eyewear Group. We are thrilled to finally introduce their line to the public."
About Aspex Eyewear Group
Founded by Nonu Ifergan in 1965, Aspex Eyewear is one of the world's largest global manufacturers of quality eyewear and sunwear, serving over 50,000 accounts in over 80 countries. The company is responsible for numerous fashion and technology breakthroughs including the magnetic clip technology and memory metal eyewear. Aspex continues to reinvent and push technological limits to create new, accessible designs for the optical consumer. The company's ground-breaking collections include EasyClip, EasyTwist, Takumi, Pentax, Greg Norman, and BMW, and are a true indication of the successful combination of innovative technology, industry-leading research and world-class fashion styling. www.aspexeyewear.com/BMW.
Image with caption: "BMW Eyewear Collection (CNW Group/Aspex Eyewear)". Image available at: http://photos.newswire.ca/images/download/20131002_C6560_PHOTO_EN_31604.jpg
SOURCE: Aspex Eyewear
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Aspex Eyewear Group