As an MEC Ambassador, Olympian Clara Hughes Encourages Quebecers to be Physically Active

MONTREAL, April 7, 2015 /CNW Telbec/ - Mountain Equipment Co-op (MEC) is proud to partner with Clara Hughes, their newest MEC ambassador. As a former Olympic athlete, one who is active outside and involved in many causes, Clara Hughes and MEC have naturally compatible values. Clara will team up with the co-operative to motivate Quebecers to lead more active outdoor lifestyles.

"Adventures can be lived anywhere: in the great outdoors, in an urban environment or in your neighborhood, on weekends or on weekdays" says Clara Hughes. "Joy is the starting point with which to live each experience thoroughly. What attracts me to MEC, is the desire to explore and try new outdoor activities with its members."

As a six-time Olympic medalist at the Summer Games in cycling and at the Winter Games in speed skating, Clara Hughes has represented Canada around the world for over 23 years. Through the years she has made mental health her mission, and today she encourages young people to enjoy the benefits of physical activity in the great outdoors. For example, she supports an initiative in a small Labrador community to enable young people to be active outside. Although she has retired from competitive athletics, sports remain her medicine, and the great outdoors her playground to explore through running, walking and cycling.

Inspire and Connect

For the past four years, MEC has joined forces with individuals who are active outdoors and who share the same vision as MEC. Thus, Clara has naturally emerged as a leading candidate. "It is an honor to have someone of Clara's stature share her vision of what an active lifestyle is with our members. Her lifestyle, her philosophy and her actions will enable MEC to enhance its presence and to inspire more people to recreate outdoors," says Noemi G. Labelle, Director of Marketing and Communications for MEC Quebec.

MEC Ambassadors are passionate spokespeople who inspire others to be active outdoors. As lovers of outdoor activities, they are also pioneers in their chosen sports and are people who want to continue their commitment to the community. Through their experiences they convey MEC's values and inspire others to live life to the fullest.

Come live the MEC experience with Clara at MEC Marché Central this Saturday from 8:30am to 1:30pm

Clara Hughes will be in Montreal and will take the opportunity to meet with outdoor enthusiasts. She is presenting an exclusive conference entitled OUTDOors yourself with Clara, Saturday, April 11, 2015 at 8:30am at the Montreal (Marché Central) MEC store. Only 125 seats are available, registration required. Tickets include breakfast, the conference, an autograph session and a fun run on Mont Royal with Clara.

Talk and chat open to all as of 10am at MEC

Everyone is also invited to join her at the store at 10am for a chat, an autograph and photo session, as well as the run on Mont Royal. Shuttle service is not included and the in-store discounts are not applicable.

This is a unique opportunity to chat with Clara Hughes and uncover the benefits and the importance of outdoor physical activity. For cyclists, runners and lovers of the outdoors, it's an experience not to be missed. Tickets are available at

About MEC

Canada's leading outdoor retailer, MEC is passionate about inspiring and enabling everyone to lead active outdoor lifestyles. From city streets and yoga studios to backcountry trails and pristine waterways, MEC matches people with expertise, experience, enthusiasm, clothing and gear for camping, winter sports, water sports, cycling, climbing, hiking, running and fitness. Through our commitment to 1% for the Planet, every year members' purchases allow us to donate one percent of sales ($3.2 million in 2014) to Canadian non-profit organizations that help conserve ecologically and recreationally important areas. MEC has more than 3.75 million members in Canada, with 600,000 members in Quebec. They are served via 17 stores in six provinces, online at and through its iPhone app. Anyone can become a part of MEC with a $5 lifetime membership.

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SOURCE Mountain Equipment Co-op

For further information: Anne-Marie Caron, TACT Intelligence-conseil,, 514.667.0196 (extension 240)

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