Dec 11, 2017, 08:00 ET
Bringing Better Beauty, by Design.
MONTREAL, Dec 11, 2017 /CNW Telbec/ - Shouldn't a makeup brush, a tool used to create beauty, be beautiful itself?
If you were to ask a Michelin-star chef about her culinary efficiency, she would surely glance at her well-sharpened knife. If you were to ask a Swiss master watchmaker what tool facilitates precision, the micro screwdriver tucked behind her ear would glint in the light. If you were to ask an award-winning documentary filmmaker how she captures the moments that may otherwise go unnoticed, the camera around her neck would sway ever so slightly. These experts leverage experience, talent, and instinct, but their tools of the trade facilitate their visions.
When it comes to a flawless and artistic makeup application, it is no different. Now available in Canada, Artis brings elegant, high performance brushes to the Canadian woman's dressing table.
In Latin, the word "Artis" is associated with skill, method, technique. And this is the intention that renowned artist, photographer and beauty industry veteran Matthew Waitesmith had when he designed the collection. Simply put: Artis is better beauty, by design. The brand is obsessed with creating tools that look, feel and perform like no other brand in beauty. Combining ergonomic functionality with proprietary CosmeFibre®, the brushes produce flawless results. Artis stands for sensual, iconic design. The elegant curve of the handle contours within the natural fit of the hand and grasp of the fingers for gentle control. Fibres are tapered to create evenly blended patterns on the skin that resemble an airbrushed look to the naked eye.
Since 2015, Artis has been the recipient of more than 10 prestigious beauty awards, along with having received raving testimonials from celebrity makeup artists. Now, Canadians have the opportunity to discover these sophisticated objets d'art.
Just in time for the holidays, Holt Renfrew has launched the Fluenta Collection, exclusively, in all stores. Available individually and in sets of 5 and 9, the Artis brushes are the perfect luxe gift for modern beauty lovers or anyone who appreciates beautiful design. Try these innovative tools, and be prepared to experience effortless makeup application full of confidence and precision, bringing your most beautiful vision to life.
Discover The Artis Difference:
- Uniform application
- Superior blending
- Retains shape better
- Best for sensitive and allergy-prone skin
- Animal-Free Beauty®
- CosmeFibre® delivers consistent quality with every brush
- Chemically & UV resistant
- Wears longer
- Uses less makeup
- Gentle feel during application of makeup
For further information: Emma Cusson, Account Manager, [email protected], 514.571.9163
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