Article Expands Retail Footprint Across the Sun Belt
The modern furniture brand continues its physical rollout with new stores in Austin and Atlanta
VANCOUVER, BC, Nov. 9, 2026 /CNW/ -- Article, a leading modern furniture brand, today announced plans to open two new stores in Austin and Atlanta, accelerating its retail expansion into key Sun Belt markets. Backed by proven e-commerce sales in both metro areas, these new stores demonstrate the company's commitment to establishing a physical retail presence where it already has a strong customer base.
Store Details
Austin, Texas
- Location: Great Hills Market (Suite 700, 9828 Great Hills Trl, Austin, TX 78759, United States)
- Size: 9,000 sq. ft.
- Anticipated Opening: Q1 2027
Atlanta, Georgia
- Location: Westside Provisions District (Suite 1187 - 1193, 1189 Howell Mill Rd, Atlanta, GA 30318, United States)
- Size: 12,000 sq. ft.
- Anticipated Opening: Q3 2027
Target Customer: Shoppers looking for modern, well-designed furniture at accessible prices
Store Experience: Shop for furniture in person and order in-store; select décor and accent items available to purchase in-store; free on-site design services
Austin and Atlanta rank among Article's top 15 U.S. cities by historical order volume, outperforming several major metropolitan markets and making them natural choices for continued expansion. Since opening its first store in August 2024, Article has expanded across the U.S. and Canada, unlocking an opportunity to deepen engagement with existing customers and drive growth through new customer acquisition.
"Nearly 70% of our in-store merchandise sales across our stores have come from new customers, demonstrating the power of physical retail to introduce Article to new audiences," said Aamir Baig, Co-founder and CEO of Article. "Our stores give customers the opportunity to experience our products firsthand, discover the value we deliver, and shop with confidence. This early success reinforces our confidence that physical retail is a sustainable growth strategy."
Both locations enable Article to better serve its growing community and meet customers where they live and shop. A first for the brand, Article's new Austin store in Great Hills Market will feature a year-round outdoor furniture assortment, reflecting the region's climate and outdoor lifestyle. In Atlanta, Article will open in the Westside Provisions District, placing the brand in the heart of the Southeast's premier home and design corridor.
Stores will incorporate proven elements like curated vignettes and an extensive swatch library, making it easier for customers to visualize their spaces and make purchase decisions. Free interior design services will also be available at both locations for customers who need support with room layouts and design plans.
Looking ahead, the company remains committed to growing its physical retail presence through a disciplined approach that prioritizes sustainable, scalable expansion in markets with demonstrated customer demand. Article plans to open four new store locations in 2027, bringing its total footprint to eight stores across the U.S. and Canada. Customers can sign up for store opening updates at article.com.
ABOUT ARTICLE
Article makes it easy to create a stylish home that lasts at a great price. The modern furniture brand offers well-designed, high-quality pieces that balance style, durability, and exceptional value, delivered through a simple, stress-free experience. Article's curated assortment includes mid-century, Scandinavian, and coastal designs made for real life. Since launching in 2013, Article has delivered more than three million orders to customers across the U.S. and Canada. For more information, visit article.com.
ABOUT WESTSIDE PROVISIONS DISTRICT
Westside Provisions District's ownership is a joint venture between Jamestown and a commingled fund advised by Clarion Partners, LLC where Jamestown serves as the property manager. Westside Provisions District is a distinctive retail, dining, and residential destination that is located on Howell Mill Road between 14th Street and Huff Road, where Midtown Atlanta meets the Westside. This sophisticated mixed-use project offers some of Atlanta's most desirable boutique retailers, designer showrooms, and restaurants. For more information, visit www.westsideprovisions.com. Follow Westside Provisions District on Facebook and Instagram and use the hashtag #wspd to stay in the know.
ABOUT GREAT HILLS MARKET & STATION
Located in northwest Austin, Great Hills Market & Station is a 282,466-square-foot retail destination featuring a mix of local, regional and national retailers and restaurants. The center is home to popular brands including Sprouts Farmers Market, TJ Maxx, HomeGoods, Petco, Michaels and World Market, along with dining destinations such as Truluck's and Modern Market Eatery. Trademark Property Company currently provides management and leasing services for the property.
SOURCE Article
Media Contact: Anabel Blesch, PR Specialist, [email protected]
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