arrive alive DRIVE SOBER(R) pre-long weekend blitz

TORONTO, July 29 /CNW/ - So far this year, the 22nd campaign has shared: the Arrive Alive App for your smart phone and a PSA to promote it; a PSA with Spenny (of Kenny versus Spenny); a new Choose Your Ride image as posters, postcards and bus-backs; and this week released a PSA for 21 and under education. August will see the arrive alive DRIVE SOBER campaign continue starting with a TTC day at Yonge and Bloor on Thursday, July 29th at 7:00 a.m.

Summer of 2010 has seen an increase in the number of impaired driving collisions so arrive alive DRIVE SOBER efforts are even more important. Arrive alive DRIVE SOBER will attend other events in August including golf tournaments, WAKESTOCK, some summer fairs and an international conference.

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For further information: For further information: Anne Leonard, 416-578-4829

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