Ariana Grande's Fragrance Franchise Tops The Charts, Grossing Over $150 Million Globally
Dec 06, 2017, 07:08 ET
NEW YORK, Dec. 6, 2017 /CNW/ -- Internationally-renowned powerhouse and multi-platinum recording artist, Ariana Grande, has achieved a remarkable milestone with her top-selling fragrances, including MOONLIGHT, SWEET LIKE CANDY, and her signature fragrance – ARI by ARIANA GRANDE. In just two short years, Grande, in partnership with beauty industry leader, LUXE Brands, has built a fragrance franchise that has exceeded $150 million in retail sales globally.
Ariana Grande is one of the world's most influential celebrities, boasting 115 million+ followers (and growing) on Instagram and 2 billion+ views on YouTube. Ariana's loyal fans and fragrance devotees around the world have spurred sales well in excess of industry expectations, propelling her fragrance franchise beyond this key milestone in fragrance sales. The performance of Grande's franchise is attributed to her star power and connection with her fans, high quality, commercial fragrances, comprehensive 360-degree marketing campaigns, iconic packaging design and innovative digital activations, all of which speak directly to Grande's fan base.
"The undisputed success of Ariana's fragrance portfolio is a testament to her authentic connection with her fans and to her evolution from artist to megastar and role model," states Scooter Braun, Grande's manager and founder of SB Projects.
Joel B. Ronkin, Chief Executive Officer of LUXE Brands, adds, "The Ariana Grande fragrance business continues to defy the trajectory of celebrity fragrances. With Ariana's undeniable status as an international superstar, the success of the Ariana Grande fragrance portfolio is certain to continue to reach new heights."
Ariana's fragrances are available at fine retailers around the world, including Ulta Beauty, Shoppers Drug Mart, Boots and Douglas.
ABOUT ARIANA GRANDE
With her powerful vocals and astonishing range, Ariana Grande has emerged as one of the most magnetic and massively successful performers in pop music today. At age 24, she's delivered three platinum-selling albums and surpassed 18 billion streams, in addition to nabbing four Grammy Award nominations and landing eight hits in the Top 10 on the Billboard Hot 100 chart. With her most recent album — 2016's critically acclaimed Dangerous Woman — Grande both boldly defies expectation and reveals the full force of her voice (recently hailed as an "extraordinary, versatile, limitless instrument" upon Grande's appearance on Time's "100 Most Influential People" list).
Since making her full-length debut with 2013's Yours Truly (featuring the game-changing, triple-platinum smash "The Way"), Grande has brought her striking vocal presence to a genre-blurring breed of pop, taking on R&B, soul, and electronic music with equal nuance and assurance. Arriving in 2014, her sophomore effort, My Everything, garnered a Grammy Award nomination for Best Pop Vocal Album and spawned the 6x-platinum hits "Problem" and "Bang Bang" (a Grammy nominee for Best Pop Duo/Group Performance). Through the years, the longtime actress and former Broadway star has proven the scope of her talent by appearing on Scream Queens and Hairspray Live! and showcased her comedic chops by hosting Saturday Night Live. With her social media following now surging past 200 million, Grande has also earned numerous accolades from the MTV Video Music Awards, iHeartRadio Music Awards, and American Music Awards (including the highly coveted Artist of the Year prize).
The first artist in music history to see the lead single from her first three albums debut on the Billboard Hot 100, Grande embraced a more uncompromising vision than ever before in the making of Dangerous Woman. With People noting that the album "celebrates feminine might," Entertainment Weekly praised Grande for "having something meaningful to say with that jaw-dropping voice — one of the most exquisite in pop today." Grande recently wrapped up her widely lauded Dangerous Woman Tour in support of the album, performing 85 arena shows worldwide.
ABOUT LUXE BRANDS
LUXE Brands, Inc. is a prestige beauty company with a portfolio of brands distributed in over 70 countries. The company's portfolio includes Ariana Grande and Hawaiian Tropic fragrances, DDF skincare and the distribution rights in North America for Jean Patou and Porsche Design fragrances.
SOURCE LUXE Brands
For further information: Alexa Rossi, [email protected], 212-979-8884 ext.226
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