Are your friends killing your social (media) life?


New social media platform promotes privacy, free expression…and better friendships

For more media materials please visit:

TORONTO, Feb. 4, 2016 /CNW/ - Greater intimacy and happiness is possible on social media -- if you just dump most of your friends.  That's the message this International Friendship Month (February) from a new social media platform launching today called Just10.  A new University of Oxford study suggests that no matter how many online followers or friends, the average person has only has 4 REAL friends.  One careless or ill-advised social media post can literally ruin your life or career, meaning many say little of substance for fear of recrimination. Just10 protects you by allowing you to choose just 10 friends and ensuring that all data disappears after 10 days. It will never make members' data public-facing or searchable; it's ad-free, and it will never sell or rent subscriber information. 

Just10 also takes free expression well past the "Like" button. It offers Meactions, commenting icons that allow for a range of emotions and responses to what people post. While there are stock Meactions available, unlike any other social network, people are also quickly and easily able to upload their own pictures, even of their own faces, so they can offer highly personalized and tailored responses and comments. Why settle for Reactions when you can have Meactions?

"We felt that it was impossible for people to freely express themselves if everyone in the world is watching and judging," said Frederick Ghahramani, who over the past decade has built and invested in start-ups that have generated billions in product sales, but who is also a father, and mindful of the day his own kids will be online. "I don't want my kids' futures undone by something stupid they might say in the heat of the moment. And I want them to have a safe space online where they can freely express their ideas and opinions, without fear of being profiled and tracked by advertisers looking to exploit their data, hiring managers looking to profile their personalities, or even jealous exes."

Reports of security breaches at major retailers, health insurance companies, and financial institutions are also a concern, along with online fraud, which costs billions every year in North America alone. Given the ubiquitous nature of end user data collection, and the default public nature of most social networks, some social media wounds are completely self-inflicted.

Just10 is designed for anyone who does or should value privacy, including parents who don`t want to put their children at risk, anyone who has or wants a job, business people, activists and change makers, journalists, politicians, celebrities, and anyone else who might find that expressing a personal opinion or picture could come back to haunt them. It's also for anyone worried about their information being used against them by criminals through data breaches and internet fraud.

Just10 is now open to everyone; its launch campaign features fun videos like this one: and memes that highlight the dangers of oversharing on social media.

In response to concerns about social media privacy, Just10 offers protections and restrictions other social media networks lack, leading to greater freedom of expression and intimacy amongst friends. Just10 is a safe place to share personal information because members choose only the 10 people they trust the most. Just10 will never advertise to its subscribers, nor will it ever sell or rent its subscribers' information. No posts are public-facing or searchable, and all data will disappear after 10 days. Just10 also features Meactions, which allow subscribers to upload pictures (including of their own faces with various expressions) to act as comment. For more information visit or download Just10 on your mobile phone.

NOTE TO EDITORS: Excellent b-roll, art, campaign videos (cleared for editorial use), pre-recorded sound bite interview with Ghahramani (questions written out), campaign stills, full media kit etc.

INTERVIEWS AVAILABLE with GHAHRAMANI, a privacy advocate who can offer consumer and business tips on protecting yourself online.   

Two ways to download EPK/media kit:


Other Critical links:



Video with caption: "Is this the best worst overshare EVER? Some things SHOULD be private ‪#‎shouldbeprivate ‪#‎TMI". Video available at:

Image with caption: "Just10 features Meactions, personalized commenting icons that people can upload themselves taking them way beyond the “Like” button. Why have Reactions when you can have Meactions? (CNW Group/Just10)". Image available at:

Image with caption: "Tech entrepreneur and privacy advocate Fred Ghahramani believes existing social media makes it too risky to share meaningfully and freely. (CNW Group/Just10)". Image available at:

Image with caption: "The team behind Just10 came up with the idea when they realized that there were two internets, the one they were building at work, and the more private, free internet they wanted for themselves. (CNW Group/Just10)". Image available at:

For further information: To arrange an interview, please contact: Susan McLennan, Cell: (416) 568-5974, Office: (416) 699-1846, E:,; Mike Erskine-Kellie, Cell: (416) 525-5177, Office: (416) 694-6355, E:,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890