Are you engaging effectively with your social media followers?

TORONTO, Sept. 30, 2016 /CNW/ - Engaging effectively with your social media audience is an art form. Social media managers must strike a balance between promoting their products without being too salesy.

Whether you have a dedicated social media team or you are a solo marketing manager running the social accounts, our guide can help you quickly learn how to best adapt your content to different social media platforms for maximum results.

Engage in Social Conversations Around a Brand is a CNW whitepaper which outlines how you can engage with your followers on respective platforms. With actionable insights and implementable tactics, this article examines how you can optimize your content for Twitter, Facebook, LinkedIn, Pinterest, Instagram and YouTube.

The whitepaper, which is available for free download here, discusses:

  • Getting the most out of Twitter, LinkedIn, Facebook, Instagram, Pinterest and more
  • Leveraging video across YouTube and other social channels
  • Basic and advanced techniques for managing the social presence of your brand


Implementing these techniques can help you improve your engagement levels throughout your social media platforms.

Download this guide from our Knowledge Centre today.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision
Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals. Offering the industry's most comprehensive PR, IR and social media software, rich analytics, content distribution, and influencer outreach, Cision enables clients to engage audiences, enhance campaigns and strengthen data-driven decision making. Cision solutions include PR Newswire, the Gorkana Group, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and over 40 languages worldwide, and maintains offices in North America, Europe, Asia, South America and Australia. For more information, visit or follow @Cision on Twitter.


Image with caption: "Are you engaging effectively with your social media followers? (CNW Group/CNW Group Ltd.)". Image available at:

For further information: Melissa Meyer, Communications Assistant,

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