Are new Canadians at higher risk for drowning?

The Lifesaving Society releases results of new study on water safety and ethnicity

TORONTO, July 15 /CNW/ - A study commissioned by the Lifesaving Society has found that despite plans by 79 per cent of new Canadians to be in and around water this summer, they are at a higher risk for drowning when boating and swimming.

On Thursday, July 15, the Lifesaving Society will release initial findings from a study commissioned to explore the influence of ethnicity on attitudes and behaviours surrounding water safety. The findings are being released to coincide with the start of National Drowning Prevention Week, July 17-24.

Several issues around water safety were investigated, including:

    -   Likelihood of participation in swimming and other water activities
    -   Correlation between the length of time a person is settled in Canada
        and their knowledge, attitudes and experiences around water safety
    -   Effectiveness of certain water safety education programming and
        programs including in-language materials as a way of reaching out to
        groups of new Canadians

The Lifesaving Society will also release the latest Drowning Report statistics and provide its perspective on the best methods to prevent drowning deaths.

What: One-on-one interviews available with Lifesaving Society spokesperson, Barbara Byers; photo opportunity with children in the pool, lifeguards, parents.

When: Thursday, July 15, 2010

Results from the study to be released via Canada NewsWire at 7 a.m.

Interviews available between 9:30 a.m. and 12 p.m.

Where: Poolside at Monarch Park CI, 1 Hanson Street, Toronto (corner of Coxwell Ave. & Hanson St.)

SOURCE Lifesaving Society

For further information: For further information: To arrange interviews or confirm your attendance, or for further information, please contact: Nichola Rochon or Karen Krugel, PraxisPR, 905-949-8255 ext. 231 or 233, 416-460-3159 or 416-559-9200 (cell phones), or

Organization Profile

Lifesaving Society

More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890