Retailer pledges to raise $350,000 in-store and online over the holiday season to help provide unique hospital gowns to teens dealing with serious illness through Starlight™ Canada's Ward + Robes™ program.
TORONTO, Nov. 29, 2018 /CNW/ - Starting November 29, 2018, the spirit of giving will be in full force at Ardene stores across Canada. The popular retailer will launch a variety of slipper styles in-store and online at ardene.com to benefit Starlight Children's Foundation Canada's Ward + Robes program. The program creates unique hospital gowns for hospitalized teens, bringing them joy and a much-needed sense of empowerment.
"Starlight's mandate to empower young adults through the Ward + Robes program is aligned with our belief that fashion should be celebrated with fearless enthusiasm," says Mark Dervishian, Ardene's COO. "Through the Ardene Foundation, our company's dedicated charity organization, we hope to bring the joy of self-expression to teens in need. We've also been longtime supporters of Starlight, previously sponsoring initiatives across the country, which makes this partnership that much more special."
Leading up to the New Year, the Ardene Foundation has pledged to raise $350,000 for Starlight, through a combination of slipper sales (ranging from $6.90 to $29.90) and customer $1 donations at checkout.
"Many teens feel a loss of control when their lives become taken over by treatments, therapies and appointments," says Starlight Canada Executive Director Brian Bringolf. "The simple act of having a choice in their hospital gown can help them feel more relaxed and comfortable, while also maintaining a sense of their individuality. We know that Ardene and their customers understand the importance of empowerment and individuality, and we're so grateful to receive their generosity and support through this meaningful fundraising campaign."
Ardene slipper and donation programs will be available in stores across Canada and online at ardene.com through the holiday season.
Ardene is the ultimate value fashion destination in North America and beyond. With 375+ stores in Canada, an expanding international presence, and a growing e-commerce business at ardene.com, the company is inspired by the ever-changing world of its customers. Ardene believes that fashion shouldn't be exclusive or intimidating – it should be real, and it should be celebrated with youthful confidence and fearless enthusiasm. The company's mission is to connect with customers by offering unique and inspiring fashion experiences at the best price.
About the Ardene Foundation
The Ardene Foundation is Ardene's dedicated charity organization, committed to community initiatives and social responsibility. The Foundation's mission is to incite meaningful change in the realms of empowerment, sustainability, global poverty, education, and health by leveraging the strength of the Ardene community. Their ultimate goal is to make a positive local and global impact that improves lives and fuels the dreams of future generations.
Learn more about The Ardene Foundation by visiting www.ardenefoundation.org.
About Starlight Children's Foundation Canada
Starlight Children's Foundation Canada brightens the lives of seriously ill Canadian children and their families by bringing them joy, laughter and relief. For close to 30 years, Starlight Canada has spread millions of smiles to sick kids through a unique blend of family-centered programs and services from hospital to home. With your help, more kids and families will benefit from receiving a Starlight Comfort Kit in-hospital or relaxing at a Starlight Day Brightener out-of-hospital.
SOURCE Starlight Children's Foundation Canada
For further information: and media inquiries, please contact Cory Stewart, Embrace Disruption PR, 647.638.1586, [email protected]; For Quebec based media inquiries, please contact Julie Gagnon, Julie Gagnon Communications, [email protected], 514-713-4381