April 1 Alert: Jack Astor's Introduces Coin-operated Beer Taps

Restaurant taps consumer insights to inspire innovation

TORONTO, April 1, 2016 /CNW/ - Jack Astor's today announced the roll out of coin-operated tabletop beer taps in restaurants across the country. This first-of-its-kind innovation is designed to make beer more accessible to guests and meet rising consumer demand for immediacy and unique experiences. 

According to informal research conducted by Jack Astor's, guests get impatient for beer service after about three minutes. This new coin-operated innovation will allow instant access to beer, and the experience of a self-poured pint.

"Our millennial guests are accustomed to on-demand service," says Todd Baril, National Beverage Director at Jack Astor's. "When it comes to their restaurant experience, we're listening to our guests and proactively meeting those needs."

To operate the table tap, guests insert coins of any denomination. The tap releases a corresponding amount of beer to the change entered. Beer offerings will come from local craft brewers across Canada.

The taps have been designed with responsible drinking measures in mind. The taps do not turn on until a server checks guests' photo identification.

"We're excited to be first to market with this coin-operated, personalized solution," says Baril. "The pint glass has been the standard pour for hundreds of years, but what if a guest just wants a dime worth of beer?"

Anticipating consumer behaviour, Jack Astor's has sourced a line of smaller glassware to accommodate dime and quarter pours.

To see a demonstration of the table taps, visit Jack Astor's on Facebook: http://bit.ly/1PIehre

Jack Astor's Research Highlights:

  • The average mouthful of beer costs $0.10
  • The average guest carries an average of $4.80 in loose change
  • Bartenders save an average of 96 minutes per shift

To find a Jack Astor's location and hours of operation, visit jackastors.com.

About Jack Astor's:
Jack Astor's is all about sharing delicious food and trading a few hilarious stories. It's the place to try a bold, new drink with good friends, co-workers, or even a few future good friends. Our chefs combine fresh ingredients to create new dishes that will wow your crew. With an array of local and international beers and TVs playing blooper reels, it's hard to NOT have fun here. Experience the Jack's way at any of our 41 locations. For more information, visit www.jackastors.com.

About SIR Corp.

SIR is a privately held Canadian corporation that owns and operates a portfolio of 59 restaurants and one seasonal retail outlet in Canada. SIR's Concept brands include: Jack Astor's Bar and Grill®, with 40 locations; Scaddabush Italian Kitchen & Bar®, together with Alice Fazooli's®, for a total of five locations; and Canyon Creek®, with eight locations.  SIR also operates one-of-a-kind "Signature" brands in downtown Toronto, including Reds® Wine Tavern, Reds® Midtown Tavern, Far Niente®/FOUR®/Petit Four®, and The Loose Moose®.  All trademarks related to the Concept and Signature brands noted above are used by SIR under a License and Royalty Agreement with SIR Royalty Limited Partnership in consideration for a Royalty, payable by SIR to the Partnership, equal to six percent of the revenue of the 57 restaurants currently included in the Royalty Pool. SIR also owns and operates Duke's Refresher® & Bar in downtown Toronto, one seasonal Signature restaurant, Abbey's Bake House®, and one seasonal retail outlet, which are not currently part of the Royalty Pool. For more information on SIR Corp. or the SIR Royalty Income Fund, please visit www.sircorp.com.   

SOURCE Jack Astor's

Image with caption: "April 1 Alert: Jack Astor's Introduces Coin-operated Beer Taps (CNW Group/Jack Astor's)". Image available at: http://photos.newswire.ca/images/download/20160401_C3220_PHOTO_EN_655377.jpg

For further information: For media inquiries or more information, please contact: Whitney Gibson, 416-797-1663, whitney.gibson@traffik.ca

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