Appleton Estate Readies to Launch Week-Long Pop-Up at Saks Fifth Avenue - CF Toronto Eaton Centre


TORONTO, May 29, 2017 /CNW/ - Jamaican rum brand Appleton Estate has partnered with Saks Fifth Avenue – CF Toronto Eaton Centre to develop a pop-up men's Rum Lounge. On-site from June 8th to June 15th, the activation dates will coincide with the annual celebration of Father's Day and serve to cast a celebratory light on the exceptional fathers and everyday heroes with day-to-day schedules that leave limited time for relaxation and reward. Stylized to capture the sophisticated Caribbean feel of the Appleton Estate brand, the pop-up Rum Lounge will feature contributions from a series of leading brands, retailers and companies across Toronto.

The Appleton Estate Rum Lounge will serve as the ultimate escape, outfitted with brand inspired décor, vintage game stations and the serving of premium rum cocktail creations paired with expertly-crafted dishes. The brand's social channel ( on Facebook and @Appletonestatecan on Instagram) will invite its followers to nominate the deserving men in their lives to be selected as "Rum People" with winners given the opportunity to be privately-hosted in the lounge alongside an assortment of their closest friends. A dedicated "Rum Runner" will tend to their shopping needs by drawing from the diverse offerings at Saks Fifth Avenue while the winners and their friends enjoy the lounge experience. Toronto-based men's grooming company King's Crown will also be on-hand with their team of Master Barbers, allowing guests to indulge in an assortment of their signature services. A delicious selection of food will be provided by food partner, Leña Restaurante.

"Appleton Estate's partnership with Saks Fifth Avenue - CF Toronto Eaton Centre aims to share gratitude and inspiration for the exceptional men in our lives," says George Skarpathiotakis, Senior Brand Manager, Rums, Campari Canada. "The Rum Lounge gives us the opportunity to bring to life a unique and personalized way for consumers to interact with our brand, while rewarding the modern man with sophisticated activities. Having carefully aligned with the some of the most foremost businesses across the sectors of cuisine, retail, men's grooming and the arts, we are hopeful that our guests will find this specially-curated experience enjoyable."

The Rum Lounge will mark its debut on June 8th with a Media Launch night, hosting an assortment of Toronto's leading tastemakers and media personalities. On June 12th, internationally renowned chef Susur Lee will be in attendance for an invite-only moderated Q&A session. The intimate discussion will detail Lee's journey to becoming one of the most recognized chefs in Canada, his love for food, and more. June 13th will feature Indie 88 Morning Host, Josie Dye as she facilitates a night for audiophiles and premium rum enthusiasts.  Guests will be taken on an journey through the world of vinyl music, with a chance to win an exclusive home turn table and speaker system courtesy of Canada's premiere audio video retailer, Bay Bloor Radio.

Appleton Estate Saks Fifth Avenue - CF Toronto Eaton Centre Pop-up Store details:

Venue: Saks Fifth Avenue - CF Toronto Eaton Centre, Men's Lounge on 2 / 176 Yonge St, Toronto, ON M5C 2L7

Date: June 8 – 15, 2017

  1. Media Launch Event
    Date: June 8, 2017
    Time: 7:00 p.m. to 11:00 p.m.

  2. An Evening with Susur Lee
    Date: June 12, 2017
    Time: 6:30 p.m. to 10:00 p.m.

  3. Vinyl Listening Party with Josie Dye
    Date: June 13, 2017
    Time: 7:00 p.m. to 10:00 p.m.


About Gruppo Campari:

Davide Campari-Milano S.p.A., together with its affiliates ('Gruppo Campari'), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group's portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, Cinzano, SKYY Vodka and Wild Turkey. In 2014, The Group acquired Forty Creek Distillery Ltd., a Canadian spirits company with a portfolio of brands including whisky, vodka, brandy, rum and liqueurs. Internationally-recognized for its superior taste and quality, the multi-award winning Forty Creek Whisky serves as both the fastest growing brand in its category across North America and Canada's first successfully launched whisky brand in over 70 years. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 2 wineries worldwide and has its own distribution network in 19 countries. The Group employs around 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: Please enjoy our brands responsibly.

SOURCE Appleton Estate Jamaica Rum

For further information: For more information or to arrange an interview with George Skarpathiotakis, Senior Brand Manager, Rums please contact: Patrick Martins / E: / T: 647-352-3580 ext. 237 / M: 416-402-9078; Garry Ho / E: / T: 647-352-3580 ext. 245 / M: 437-993-9412

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