Aphria's adult-use cannabis products will be available coast-to-coast on October 17; introducing two new adult-use value brands in coming months
LEAMINGTON, ON, Sept. 20, 2018 /CNW/ - Aphria Inc. ("Aphria" or the "Company") (TSX: APH and US OTC: APHQF) today announced they have signed supply agreements with official distributors in all ten provinces and one territory to provide high-quality, branded cannabis products for the adult-use market across the country come recreational cannabis legalization on October 17th.
With 28 days to legalization, Aphria has already begun shipping initial product orders to ensure an extensive range of products from the Company's expanding portfolio of adult-use brands will be available to consumers on October 17. Aphria's recreational brands Solei and RIFF will also be available through online and in-store retailers in all markets. Premium B.C.-bud from Broken Coast will also be available in most markets.
Each of Aphria's brands have been carefully developed to meet the needs and interests of distinct consumer segments. Two additional adult-use brands will be available on October 17th, expanding the Company's offerings to a wider consumer market, including the value-conscious and conventional user.
"Aphria is not only ready to serve the immediate demand for recreational cannabis on October 17, but we're also getting ready for the long-term evolution of the industry" said Vic Neufeld, Chief Executive Officer of Aphria. "We're actively working on new product categories and product innovations, with a focus on understanding different consumer behavior and preferences, to ensure we're leading wherever the market is going."
We Have A Good Thing Growing
Aphria is a leading global cannabis company driven by an unrelenting commitment to our people, product quality and innovation. Headquartered in Leamington, Ontario – the greenhouse capital of Canada – Aphria has been setting the standard for the low-cost production of safe, clean and pure pharmaceutical-grade cannabis at scale, grown in the most natural conditions possible. Focusing on untapped opportunities and backed by the latest technologies, Aphria is committed to bringing breakthrough innovation to the global cannabis market. The Company's portfolio of brands is grounded in expertly-researched consumer insights designed to meet the needs of every consumer segment. Rooted in our founders' multi-generational expertise in commercial agriculture, Aphria drives sustainable long-term shareholder value through a diversified approach to innovation, strategic partnerships and global expansion, with a presence in more than 10 countries across 5 continents.
For more information, visit: aphria.ca
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SOURCE Aphria Inc.
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