Ansell Revolutionises Global Condom Market With SKYN® Premium Polyisoprene Range
Feb 14, 2012, 01:28 ET
REDBANK, NJ, MELBOURNE, Australia and BRUSSELS, Feb. 14, 2012 /CNW/ - Ansell, the global leader in protection solutions, today announced the latest milestone in the global growth story of the SKYN®brand, its premium polyisoprene condom. After successful introduction in US and Europe, SKYN® condoms were launched in China and Brazil and will now launch in India, Thailand and Vietnam.
Ansell yesterday launched a major global marketing campaign leveraging TV, Billboards, web and social media for SKYN®condoms, positioning it as the condom that 'Changes Everything'.
The product has proved exceptionally successful, recording a 47% increase in sales last year and contributing to the strong Ansell results for the 1st half FY 2012. Such popularity is attributed to the brand's superior polyisoprene material, which delivers additional sensitivity and comfort, exceeding any other product available globally.
Recent research showed that two-out-of-three surveyed users described it as their 'best condom experience ever' and that 66% of condom-users convert to SKYN® condoms once they have experienced the unique benefits of polyisoprene. Significantly, it showed women are as involved as men in purchasing condoms and 95% of all respondents would recommend SKYN® condoms. (*)
Magnus Nicolin, CEO of Ansell Ltd. said, "With the SKYN® brand, we set out to create a product that would revolutionise the condom market. The SKYN® brand changes everything, and customer feedback has been extremely positive. We listened to our consumers and delivered an innovative product that exceeds all others in this segment."
SKYN® is available in 23 countries worldwide.
* Research by Millward Brown for Ansell, in 2011 (France, USA), amongst 800 people aged 16-50 (18-50 US).
Ansell is a world leader in providing superior health and safety protection solutions that enhance human well being. With operations in North America, Latin America, EMEA and Asia, Ansell employs more than 10,000 people worldwide and holds leading positions in the industrial and medical gloves market, as well as in the sexual health and wellbeing category worldwide. Ansell operates in four main business segments: Medical Solutions, Industrial Solutions, Specialty Markets and Sexual Wellness. Information on Ansell and its products can be found at http://www.ansell.com. Information on SKYN® can be found on http://www.skyncondoms.com
For further information:
Ansell Media Relations, Wouter Piepers, G.C.- Ansell, Tel: +322-5287400 / +32-478335632, [email protected]; EU Claire Keane, Edelman, Tel:+353-16789333, [email protected]; Ansell Investor Relations, David Graham, I.R. Ansell, Tel:+(613)9270-7215 / +61-4011-40749, [email protected]
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