Predictive Sales Analytics for CRM Increases Sales Productivity up to 20%
TORONTO, June 26, 2012 /CNW/ - Angoss Software Corporation (Angoss) (TSX-V: ANC) is pleased to announce KnowledgeSCORE, a cloud-based predictive sales analytics solution for customer relationship management (CRM). Sales executives are challenged to achieve year-over-year revenue growth with fewer (and more expensive) sales resources in a highly competitive economy. KnowledgeSCORE identifies your best prospects, prioritizes sales opportunities based on likelihood to close, and defines next best actions against those opportunities to significantly increase sales productivity and reduce sales cycles.
"Angoss has found that every sales opportunity has its own identifiable "Sales Genome" that when mined and analyzed can predict likelihood to close," remarked Martin Galligan, President and CEO of Angoss. "Too much effort is spent on improving lead quality using rules based or heuristic methods as opposed to improving sales productivity and forecasting. The secret to extracting measureable sales productivity lift is at this critical stage of the sales funnel where the stakes for success are high."
Sales opportunities have unique characteristics or "markers" that can be compiled from myriad data sources and types—including and beyond your CRM database—ranging from sales coverage, sales team, salesperson, marketing treatment, web behavior, social media, customer communications, product, price and competitive factors.
KnowledgeSCORE applies predictive analytics to this comprehensive data profile for each prospect and opportunity to significantly increase sales productivity by having your sales resources focus and take action on your best prospects and opportunities to close more deals and drive revenue growth.
"Angoss, an early pioneer in hosted predictive analytics solutions, is expanding its cloud-based offerings to include predictive sales analytics for the most popular CRM applications," said Bill Sheldon, Chief Solutions Officer. "By compiling and analyzing these unique sales markers, Angoss customers have increased sales productivity by up to 20% within one year, achieving rapid time to value and reaping the benefits of industry leading analytics and seamless CRM integration—without the need for highly specialized human capital or IT investments."
KnowledgeSCORE uses Angoss' proven predictive analytics technology and 20-plus years analytical expertise to score prospects and opportunities—and recommend next best actions—for improved sales productivity and revenue uplift. The cloud-based solution seamlessly integrates with the most popular CRM applications to operationalize sales productivity improvements into your existing sales management processes. Recommended prospects and next best actions for your best sales opportunities are delivered directly to your sales team for action. Embedded CRM modules include prospect scoring, opportunity scoring, next best action and sales forecasting.
KnowledgeSCORE is delivered via KnowledgeHUB™, a secure and scalable cloud-based analytical platform that combines best-of-breed predictive analytics technologies with rapid deployment processes and client engagement services in a hosted environment. In this era of big data, KnowledgeHUB provides for rapid data integration from the most comprehensive internal and third party data sources including structured and unstructured data—to uncover opportunities for improved sales performance.
About Angoss Software Corporation
Angoss is a global leader in delivering predictive analytics to businesses looking to improve performance across sales, marketing and risk. With a suite of desktop, client-server and big data analytics software products and Cloud solutions, Angoss delivers powerful approaches to turn information into actionable business decisions and competitive advantage. Angoss software products and solutions are user-friendly and agile, making predictive analytics accessible and easy to use. Many of the world's leading financial services, insurance, retail, health care and information communication and technology organizations use Angoss predictive analytics software products and solutions to grow revenue, increase sales productivity and improve marketing effectiveness while reducing risk and cost. Headquartered in Toronto, Canada, Angoss has offices in the United States and United Kingdom. For more information, visit www.angoss.com.
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