- Marks the milestone with a $30,000 community donation to Pier 21 Museum and Children's Wish Foundation -
TRURO, NS, June 8, 2015 /CNW/ - Andrew Peller Limited (APL), the largest Canadian-owned winery in the country, celebrates 50 years of winemaking in Truro, Nova Scotia. To mark the occasion the company will be donating $1 from every purchase of Peller Estates French Cross sold in the NSLC from June 8 – July 10, 2015 to Pier 21 Museum, Canada's National Museum of Immigration in Halifax, Nova Scotia, and the Children's Wish Foundation. Each of the organizations will receive approximately $15,000.
Founder Andrew Peller arrived at Pier 21 from Hungary in 1927 with $5 in his pocket. With three generations of excellence, the award winning winery now stands at 1,200 employees in Canada, leading wine brands from coast to coast and is now over $300 million in sales.
"My grandfather was so proud of becoming Canadian and had a special place in his heart for Nova Scotia," said John E. Peller, grandson of Andrew Peller and the CEO of APL. "He told many great stories of the opening of the Truro winery and the struggles at the time. But as he said when it's really hard and times are rough, yet you succeed, it can be the greatest accomplishment."
The Truro Winery opened in 1965 with handful of employees and only a few products -- Fine Old Sherry and assorted sweet wines. Today it is the largest winery in Nova Scotia with four of the top 15 selling brands in the province. Every five seconds a person in Nova Scotia buys a Peller wine.
Nova Scotia is an important market and the company continues to invest in the Truro operations. APL recently installed a new filler and new tanks that will improve efficiency and production and significantly increase the capacity at the winery.
One of the company's long time employees, Murray Hall has spent 43 years with APL and remembers the day the winery opened, "it was the biggest thing that had ever happened in Truro, I remember it like yesterday. I was so excited seven years later to join the company and have been there ever since."
Like many immigrants to Canada, Andrew Peller was a serial entrepreneur and came up with the idea of starting a winery from his roots in Hungary. Bringing together families and friends to enjoy food and wine at the table, just as he had done in Europe, was something he had not really experienced in Canada and something he dearly missed. As he so passionately said, "it's the simple things in life that bring us the greatest joy." APL (then Andres Wines) was born in 1961 in Port Moody, B.C. and then expanded across the company opening wineries in Calgary, Alberta, Truro, Nova Scotia and eventually in Ontario.
About Andrew Peller Limited
Andrew Peller Limited is a leading producer and marketer of quality wines in Canada. With wineries in British Columbia, Ontario, and Nova Scotia, the Company markets wines produced from grapes grown in Ontario's Niagara Peninsula, British Columbia's Okanagan and Similkameen Valleys, and from vineyards around the world. The Company's award-winning premium and ultra-premium VQA brands include Peller Estates, Trius, Thirty Bench, Crush, Wayne Gretzky, Sandhill, Calona Vineyards Artist Series, and Red Rooster. Complementing these premium brands are a number of popularly priced varietal brands including Peller Estates French Cross in the East, Peller Estates Proprietors Reserve in the West, Copper Moon, XOXO, skinnygrape, Black Cellar and Verano. Hochtaler, Domaine D'Or, Schloss Laderheim, Royal, and Sommet are our key value priced brands. More information about the Company can be found at www.andrewpeller.com. Andrew Peller Limited common shares trade on the Toronto Stock Exchange (symbols ADW.A and ADW.B).
SOURCE Andrew Peller Ltd.
For further information: Media Contact, Freda Colbourne, (416) 560-7794