An Evening of Excellence - 2016 Winners Announced!

TORONTO, June 1, 2016 /CNW/ - Forty-one Awards of Excellence were presented at the 2016 Awards Gala, An Evening of Excellence, during the final evening of the World Public Relations Forum in Toronto, ON. Gold, silver and bronze award winners were unveiled during the event. The 2016 Major Award recipients were announced over the course of the three-day Forum. CPRS National congratulations all Awards of Excellence winners and CPRS Major Awards recipients for their demonstration of public relations and communications excellence.

"We're thrilled to accept this prestigious, national award and proud to be recognized along with so many esteemed practitioners and peers," said Matt Robinson, Associate Director of Communications and Intergovernmental Affairs at Niagara Region. "Public relations played a vital role in achieving the Provincial commitment of daily GO Train service to Niagara, which also would not have been possible without the hard work of everyone on our cross-disciplinary team. This award truly helps to illustrate the value of strategic public relations to the organization."

2016 CPRS Major Awards

Philip A. Novikoff Award
Daniel Tisch APR, FCPRS

Don Rennie Memorial Award
City of Vaughan

Social Sciences and Humanities Research Council Award of Excellence
l'École nationale d'administration publique (ENAP), Trent University and Sheridan College Institute of Technology and Advanced Learning 

Mentor of the Year Diamond Jubilee Award
Terri Smolar (posthumously) 

CPRS Lamp of Service
Richard Truscott MBA, APR

Award of Attainment
Bruce MacLellan APR, FCPRS 

Joan Hollobon Award
Catherine Whitnall 

2016 CPRS/CNW Public Relations Student Award of Excellence
Ife Akintunde, Sault College, Sault Ste. Marie, Ontario

2016 CPRS Awards of Excellence

Canadian Marketing Communications Campaign of the Year
GOLD: Environics & Capital-Image: "The Kijiji Second-Hand Economy Index"
SILVER: APEX Public Relations: "Get Ready for Back-to-School with Walmart Canada"
BRONZE: Veritas Communications: "Microsoft Surface Studio" 

Canadian Community Relations Campaign of the Year
GOLD: Edelman Canada: "Kraft Project Play"  
SILVER: Strategic Objectives: "#YouAreWelcome from MNFCN: The Official Host First Nation of TO2015"

Canadian Advocacy and Social Marketing Campaign of the Year
SILVER: CASACOM: "Launching Croque-Livres to promote reading into the communities"
BRONZE: AdFarm PR: "License to Farm"
BRONZE: L'équipe des communications de l'arrondissement de Rosemont-La Petite-Patrie, de la ville de Montréal: "Faites comme chez vous! - Le citoyen au coeur de la campagne de communication"   

Canadian Media Relations Agency Campaign of the Year
GOLD: Argyle Public Relationships:  "Sugary September: Diabetes and the Canadian Election"
SILVER: Strategic Objectives: "2015 White Cashmere Collection" 
BRONZE: NATIONAL Public Relations, Pfizer & the Ontario Lung Association: "Grounded: Pneumonia Vaccine Awareness" 

Canadian Media Relations Non-Agency Campaign of the Year
SILVER: IKEA Canada: "IKEA Halifax Store Announcement"
BRONZE: PortsToronto: "Billy Bishop Airport Pedestrian Tunnel Media Relations Campaign" 

Canadian Issues/Crisis Management Campaign of the Year
SILVER: TransLink: "Building public trust when a crisis of confidence lingers" 
BRONZE: DeBeers Canada: "Snap Lake Mine Closure"

Canadian Government Relations Campaign of the Year
GOLD: Niagara Region: "Securing Daily GO Train Service for Niagara"
SILVER: Sussex Strategy Group: "Demand a Plan"
BRONZE: Ontario Real Estate Association: "Say No to Another Home Owner Tax - Don't Tax My Dream"

Health Care Campaign of the Year
SILVER: Alberta Health Services: "Health Link 811"
BRONZE: Niagara Health System: "Route NHS"

Canadian Internal Communications Campaign of the Year
GOLD: Niagara Health System: "Route NHS"
SILVER: Alberta Energy Regulator: "The Hub - Our New Intranet"
BRONZE: Royal Victoria Regional Health Centre: "How to sustain and embed strategy: RVH's success story"

COMMUNICATION PROJECTS (INTERNAL AND EXTERNAL COMMUNICATIONS)

Best Special Events Projects
GOLD: Northern Ontario School of Medicine: "Be Active with NOSM"
SILVER: Vancouver Coastal Health: "VCH People First Awards"
BRONZE: Veritas Communications: "Stella Artois' Sensorium"

Best Multi-Media Projects
SILVER: Health Sciences North: "MythFracture"

Best Electronic and Social Media Projects
GOLD: Paradigm Public Relations: "Be Carefree. Everyday."
SILVER: Health Sciences North: "The Hub Intranet"
BRONZE: City of Hamilton: "#HamontFT"

Best Writing Projects
GOLD: Massy Forget Langlois Public Relations: "Rapport annuel aux employés – Lassonde"
SILVER: Alberta Energy Regulator: "Conversations that Matter"
BRONZE: La Fédération des médecins spécialistes du Québec: "Hors série - 50e anniversaire de la FMSQ" 

Best Internal Publications
SILVER: Massy Forget Langlois Public Relations: "Rapport annuel aux employés – Lassonde"

Best External Publications
GOLD: Island Health: "Island Health Magazine"
SILVER: Canadian Patient Safety Institute: "Hands in Healthcare"
BRONZE: L'Union des producteurs agricoles: "Campagne télévisuelle 2015 POUVOIR NOURRIR POUVOIR GRANDIR"
BRONZE: High Road: "COME AS YOU ARE RECRUITMENT CAMPAIGN"

Best Annual Report
GOLD: Citizen Relations & IKEA Canada: "IKEA Canada: 2015 Annual Canadian Summary Report"
SILVER: Focus Communications: "City of Edmonton Youth Council 2014 Annual Report"
BRONZE: Alberta Energy Regulator: "AER 2014-15 Annual Report"

About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a not-for-profit organization whose members are engaged in the practice, management or teaching of public relations. Members work to maintain the highest standards and to share a uniquely Canadian experience in public relations. CPRS is a federation of more than 1,800 members across 14 Member Societies based in major cities or organized province-wide.  For more information, visit our website: cprs.ca.

SOURCE Canadian Public Relations Society

For further information: MEDIA CONTACT: Karen Dalton, Executive Director, CPRS National, 416-239-7034, [email protected]