American Greetings Announces First Quarter Earnings

- Core product lines performing well

- Results include acquisition of senior secured debt of Clinton Cards

- justWink application and Cardstore.com well received by consumers

CLEVELAND, June 28, 2012 /CNW/ - American Greetings Corporation (NYSE: AM) today announced its results for the first fiscal quarter ended May 25, 2012.

First Quarter Results

For the first quarter of fiscal 2013, the Company reported total revenue of $393.1 million, pre-tax income of $10.4 million and net income of $7.3 million or 20 cents per share (all per-share amounts assume dilution). Revenue was reduced by $1.4 million as a result of scan-based trading conversions that occurred during the quarter. The pre-tax income impact of the scan-based trading conversions was $1.0 million (after-tax $0.6 million, reducing earnings per share by about 2 cents). The Company also incurred pre-tax costs of $2.1 million (after-tax $1.3 million, reducing earnings per share by about 4 cents) associated with the termination of a contract within the Company's intellectual property licensing group.

Also during the first quarter, on May 9, 2012, the Company announced the acquisition for approximately $56.6 million of the senior secured debt of Clinton Cards PLC ("Clinton Cards"), one of the largest specialty retailers of greeting cards in the United Kingdom ("U.K."). Subsequently, Clinton Cards was placed into administration, a procedure similar to Chapter 11 bankruptcy in the United States, which gives the company, under the control of its administrators, an opportunity to restructure its business. These events triggered multiple charges that are reflected in the first quarter of fiscal 2013 (also see attached table). Revenue was reduced by $4.0 million as a result of the non-cash impairment of the supply agreement with the Birthdays subsidiary of Clinton Cards. The pre-tax income impact of the contract asset impairment was $4.0 million (after-tax $3.0 million, reducing earnings per share by about 8 cents). The Company incurred pre-tax costs of $17.2 million (after-tax $12.9 million, reducing earnings per share by about 35 cents) associated with a bad debt write-off related to Clinton Cards. The Company also incurred pre-tax costs of $2.0 million (after-tax $1.2 million, reducing earnings per share by about 3 cents) associated with transaction fees. Finally, the Company incurred pre-tax costs of $7.8 million (after-tax $4.8 million, reducing earnings per share by about 13 cents) associated with an impairment of the acquired Clinton Cards senior secured debt.

The Company subsequently announced, on June 7, 2012, the acquisition of assets of Clinton Cards, including approximately 400 stores and related overhead as well as the Clinton Cards and related brands. The impacts of this transaction will be reflected in the second quarter of fiscal 2013.

For the first quarter of fiscal 2012, the Company reported total revenue of $403.7 million, pre-tax income of $50.8 million, and net income of $32.6 million or 78 cents per share. Revenue was reduced by $1.9 million as a result of scan-based trading conversions that occurred during the quarter. The pre-tax income impact of the scan-based trading conversions was $2.3 million (after-tax $1.4 million, reducing earnings per share by about 3 cents).

Management Comments

Chief Executive Officer Zev Weiss said, "I am pleased with the overall performance of our core business in the first fiscal quarter, holding aside the impact of Clinton Cards. Our pipeline of product, breadth of brands and innovation continue to position us as the card company that sells more cards in more places than any other company in the world. Electronically, we are also taking a leadership role. Our justWink mobile application recently surpassed the one million downloads milestone, showing how we are setting the pace when it comes to connecting the digital and paper worlds for greeting cards."

Weiss continued, "This quarter, we also had our most successful customer acquisition campaign for Cardstore.com, driven by a heavy push for new customers tied to the Mother's Day holiday. Despite seeing competitors like Shutterfly and others trying to duplicate our formula for success for personalized greeting cards, our momentum fuels our confidence that we will lead in this area. We believe consumers will come to us for bulk cards and stay with us for more expressive, personal cards. We will compete aggressively on the bulk card business leveraging our scale and capacity, pricing it very competitively while offering a significantly better value than the current market. We will also maintain our focus on the more personalized cards, leveraging our intellectual property to deliver a best in class product. We are excited by the opportunities and encouraged by the consumer response we are seeing."

Financing Activities

Under the Company's previously authorized $75 million share repurchase program, the Company purchased approximately 2.8 million shares of its common stock for about $42.6 million during the first quarter of fiscal 2013.

Conference Call on the Web

American Greetings will broadcast its conference call live on the Internet at 9:00 a.m. Eastern time today. The conference call will be accessible through the Investors section of the American Greetings Web site at http://investors.americangreetings.com. A replay of the call will also be available on the site.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-packaging and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

Non-GAAP Measures

Certain after-tax amounts included in the earnings release may be considered non-GAAP measures under the Securities and Exchange Commission's Regulation G. The after-tax amounts were calculated based on the Company's statutory tax rate of approximately 38.9% for U.S. based items and the appropriate rates for international jurisdictions. Management believes that after-tax information is useful in analyzing the Company's results.

Factors That May Affect Future Results

Certain statements in this release, including those under Management Comments, may constitute forward-looking statements within the meaning of the Federal securities laws. These statements can be identified by the fact that they do not relate strictly to historic or current facts. They use such words as "anticipate," "estimate," "expect," "project," "intend," "plan," "believe," and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. These forward-looking statements are based on currently available information, but are subject to a variety of uncertainties, unknown risks and other factors concerning the Company's operations and business environment, which are difficult to predict and may be beyond the control of the Company. Important factors that could cause actual results to differ materially from those suggested by these forward-looking statements, and that could adversely affect the Company's future performance, include, but are not limited to, the following:

• a weak retail environment and general economic conditions;
• the loss of one or more retail customers and/or retail consolidations, acquisitions and bankruptcies, including the possibility of resulting adverse changes to retail contract terms;
• competitive terms of sale offered to customers, including costs and other terms associated with new and expanded customer relationships;
• the ability to successfully integrate Clinton Cards and achieve the anticipated revenue and operating profits, together with the outcome of negotiations with landlords and the ultimate number of stores acquired;
• the ability of the administrators to generate sufficient proceeds from the liquidation of the remaining Clinton Cards business to repay the remaining secured debt owed to American Greetings;
• the timing and impact of expenses incurred and investments made to support new retail or product strategies, including increased marketing expenses, as well as new product introductions and achieving the desired benefits from those investments;
• the timing of investments in, together with the ability to successfully implement or achieve the desired benefits and cost savings associated with, any information technology systems refresh the Company may implement;
• the timing and impact of converting customers to a scan-based trading model;
• the ability to achieve the desired benefits associated with the Company's cost reduction efforts;
• Schurman Fine Papers' ability to successfully operate its retail operations and satisfy its obligations to the Company;
• consumer demand for social expression products generally, shifts in consumer shopping behavior, and consumer acceptance of products as priced and marketed including the success of new and expanded advertising and marketing efforts, such as the Company's on-line efforts through Cardstore.com;
• the impact and availability of technology, including social media, on product sales;
• escalation in the cost of providing employee health care;
• the Company's ability to achieve the desired accretive effect from any share repurchase programs;
• the Company's ability to comply with its debt covenants;
• fluctuations in the value of currencies in major areas where the Company operates, including the U.S. Dollar, Euro, U.K. Pound Sterling, and Canadian Dollar; and
• the outcome of any legal claims known or unknown.

Risks pertaining specifically to AG Interactive include the viability of online advertising, subscriptions as revenue generators, and the ability to adapt to rapidly changing social media and the digital photo sharing space.

In addition, this release contains time-sensitive information that reflects management's best analysis as of the date of this release; however the risks and uncertainties identified above are not the only risks the Company faces. Additional risks and uncertainties not presently known to the Company or that the Company believes to be immaterial also may adversely affect American Greetings. Should any known or unknown risks or uncertainties develop into actual events, or underlying assumptions prove inaccurate, these developments could have a material adverse effect on our business, financial condition and results of operations. American Greetings does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release. Further information concerning issues that could materially affect performance related to forward-looking statements can be found in the Company's periodic filings with the Securities and Exchange Commission, including the "Risk Factors" section of the Company's Annual Report on Form 10-K.

AMERICAN GREETINGS CORPORATION
FIRST QUARTER CONSOLIDATED STATEMENT OF INCOME
FISCAL YEAR ENDING FEBRUARY 28, 2013
(In thousands of dollars except share and per share amounts)
					(Unaudited)
					Three Months Ended
					May 25, 2012		May 27, 2011
Net sales					$ 389,253		$ 398,124
Other revenue					3,853		5,572
Total revenue					393,106		403,696
Material, labor and other production costs					163,864		157,929
Selling, distribution and marketing expenses					127,163		124,640
Administrative and general expenses					80,168		65,298
Other operating expense (income) - net					1,574		(923)
Operating income					20,337		56,752
Interest expense					4,376		6,124
Interest income					(138)		(321)
Other non-operating expense - net					5,679		159
Income before income tax expense					10,420		50,790
Income tax expense					3,170		18,197
Net income					$ 7,250		$ 32,593
Earnings per share - basic					$ 0.20		$ 0.80
Earnings per share - assuming dilution					$ 0.20		$ 0.78
Average number of common shares outstanding					35,505,749		40,500,357
Average number of common shares outstanding - assuming dilution					36,154,078		41,799,366
Dividends declared per share					$ 0.15		$ 0.15

AMERICAN GREETINGS CORPORATION
FIRST QUARTER CONSOLIDATED STATEMENT OF COMPREHENSIVE (LOSS) INCOME
FISCAL YEAR ENDING FEBRUARY 28, 2013
(In thousands of dollars)
					(Unaudited)
					Three Months Ended
					May 25, 2012		May 27, 2011
Net income					$ 7,250		$ 32,593
Other comprehensive (loss) income, net of tax:
	Foreign currency translation adjustments				(8,400)		4,482
	Pension and postretirement benefit adjustments				475		(16)
	Unrealized gain on securities				-		1
Other comprehensive (loss) income, net of tax:					(7,925)		4,467
Comprehensive (loss) income					$ (675)		$ 37,060

AMERICAN GREETINGS CORPORATION
FIRST QUARTER CONSOLIDATED STATEMENT OF FINANCIAL POSITION
FISCAL YEAR ENDING FEBRUARY 28, 2013
(In thousands of dollars)
								(Unaudited)
								May 25, 2012		May 27, 2011
ASSETS
CURRENT ASSETS
	Cash and cash equivalents							$ 60,180		$ 211,139
	Trade accounts receivable, net							97,657		137,213
	Inventories							214,588		203,346
	Deferred and refundable income taxes							63,910		61,533
	Assets held for sale							-		7,180
	Prepaid expenses and other							110,482		113,744
		Total current assets						546,817		734,155
GOODWILL								-		29,701
OTHER ASSETS								530,452		427,714
DEFERRED AND REFUNDABLE INCOME TAXES								118,385		127,731
Property, plant and equipment - at cost								933,328		880,496
Less accumulated depreciation								640,511		630,684
PROPERTY, PLANT AND EQUIPMENT - NET								292,817		249,812
								$ 1,488,471		$ 1,569,113
LIABILITIES AND SHAREHOLDERS' EQUITY
CURRENT LIABILITIES
	Accounts payable							$ 99,872		$ 98,641
	Accrued liabilities							62,610		64,527
	Accrued compensation and benefits							40,582		35,163
	Income taxes payable							11,007		18,752
	Deferred revenue							34,351		35,802
	Other current liabilities							48,395		64,305
		Total current liabilities						296,817		317,190
LONG-TERM DEBT								225,181		233,298
OTHER LIABILITIES								265,294		187,484
DEFERRED INCOME TAXES AND
NONCURRENT INCOME TAXES PAYABLE								21,745		32,132
SHAREHOLDERS' EQUITY
	Common shares - Class A							31,336		37,942
	Common shares - Class B							2,860		2,803
	Capital in excess of par value							513,917		502,131
	Treasury stock							(1,060,244)		(951,643)
	Accumulated other comprehensive (loss) income							(19,755)		2,121
	Retained earnings							1,211,320		1,205,655
		Total shareholders' equity						679,434		799,009
								$ 1,488,471		$ 1,569,113

AMERICAN GREETINGS CORPORATION
FIRST QUARTER CONSOLIDATED STATEMENT OF CASH FLOWS
FISCAL YEAR ENDING FEBRUARY 28, 2013
(In thousands of dollars)
							(Unaudited)
							Three Months Ended
							May 25, 2012		May 27, 2011
OPERATING ACTIVITIES:
	Net income						$ 7,250		$ 32,593
	Adjustments to reconcile net income to cash flows from operating activities:
		Stock-based compensation					1,869		2,662
		Net loss on disposal of fixed assets					156		86
		Depreciation and intangible assets amortization					11,469		10,988
		Provision for doubtful accounts					16,886		558
		Deferred income taxes					(3,913)		1,147
		Other non-cash charges					8,085		872
		Changes in operating assets and liabilities, net of acquisitions
			Trade accounts receivable				(2,176)		(12,947)
			Inventories				(7,161)		(18,750)
			Other current assets				4,093		2,378
			Income taxes				3,445		7,596
			Deferred costs - net				19,560		13,099
			Accounts payable and other liabilities				(12,830)		(27,922)
			Other - net				3,165		536
		Total Cash Flows From Operating Activities					49,898		12,896
INVESTING ACTIVITIES:
	Property, plant and equipment additions						(16,432)		(9,825)
	Cash payments for business acquisitions, net of cash acquired						-		(5,992)
	Proceeds from sale of fixed assets						19		24
	Purchase of Clinton Cards debt						(56,560)		-
		Total Cash Flows From Investing Activities					(72,973)		(15,793)
FINANCING ACTIVITIES:
	Issuance or exercise of share-based payment awards						(728)		10,061
	Tax (deficiency) benefit from share-based payment awards						(421)		1,939
	Purchase of treasury shares						(40,542)		(9,942)
	Dividends to shareholders						(5,369)		(6,062)
		Total Cash Flows From Financing Activities					(47,060)		(4,004)
EFFECT OF EXCHANGE RATE CHANGES ON CASH							(2,123)		2,202
DECREASE IN CASH AND CASH EQUIVALENTS							(72,258)		(4,699)
		Cash and Cash Equivalents at Beginning of Year					132,438		215,838
		Cash and Cash Equivalents at End of Period					$ 60,180		$ 211,139

AMERICAN GREETINGS CORPORATION
FIRST QUARTER CONSOLIDATED SEGMENT DISCLOSURES
FISCAL YEAR ENDING FEBRUARY 28, 2013
(In thousands of dollars)
					(Unaudited)
					Three Months Ended
					May 25, 2012		May 27, 2011
Total Revenue:
North American Social Expression Products					$ 308,559		$ 304,684
International Social Expression Products					62,680		70,205
AG Interactive					15,496		16,608
Non-reportable segments					6,371		12,199
					$ 393,106		$ 403,696
Segment Earnings (Loss) Before Tax:
North American Social Expression Products					$ 56,218		$ 59,294
International Social Expression Products					(22,557)		3,303
AG Interactive					3,773		2,636
Non-reportable segments					(58)		4,606
Unallocated					(26,956)		(19,049)
					$ 10,420		$ 50,790

AMERICAN GREETINGS CORPORATION
SUPPLEMENTAL EXHIBIT
(Dollars in millions)
During the quarter ended May 25, 2012, the Corporation recorded certain charges associated with activities and transactions related to Clinton Cards PLC ("Clinton Cards") that do not have comparative amounts in the prior year period.
	(Unaudited)
	Three Months Ended
	May 25, 2012
	Contract asset impairment		Bad debt expense		Legal and advisory fees		Impairment of debt purchased		Total
Net sales	$ 4.0		-		-		-		$ 4.0
Administrative and general expenses	-		$ 17.2		$ 2.0		-		$ 19.2
Other non-operating expense	-		-		-		$ 7.8		$ 7.8
	$ 4.0		$ 17.2		$ 2.0		$ 7.8		$ 31.0

SOURCE American Greetings Corporation

Gregory M. Steinberg, Treasurer and Executive Director of Investor Relations, American Greetings Corporation, [phone], [email protected]

http://corporate.americangreetings.com