American Crew Canada announces partnership with TFC as official hair and beard care sponsor
TORONTO, March 28, 2018 /CNW/ - American Crew Canada proudly announces its partnership with Toronto FC as its official hair and grooming sponsor. Toronto FC players hair will be styled by American Crew Canada from the gym to the locker room to the field. It is the perfect fit! Undoubtedly, soccer players have some of the best men's hairstyles among professional athletes. Footballers demanding schedules require styles that are game ready functional, yet always on trend to keep up with style savvy fans. American Crew products are up to the challenge and we look forward to another exciting Toronto FC season in 2018.
American Crew Canada will be present at all Toronto FC home games through in-stadium signage, in team locker rooms and executive level hospitality areas as well as occasional in-game features. When TFC is on the road, American Crew Canada will be there too by decking out all the players with American Crew travel kits so they can focus on the game, and know their hair is always on point when travelling.
"American Crew is continuing to partner with like-minded brands to increase our consumer and hair industry awareness in Canada and strengthen our community engagement," said Larissa Balicki, American Crew Canada's Brand Manager. "Toronto FC is one of the most dynamic professional sports organization's in the country right now whose players and followers rank higher in awareness of men's grooming products than the general population. American Crew, the official supplier to men, sees this as a moment in time where it makes the most sense for our brands to team up."
About Toronto FC:
Toronto FC is a proud member of Major League Soccer. Since its inception in 2007, Toronto FC fans are renowned for their passion and dedication to the team, as they provide an electrifying atmosphere at BMO Field. Toronto FC is owned by Maple Leaf Sports & Entertainment, Ltd. (MLSE) and are also represented by Chairman Larry Tanenbaum. Toronto FC has completed a historic MLS season, which has resulted in capturing the MLS Cup, Supporters Shield, and Canadian Championship.
About American Crew®:
The American Crew® family of grooming products delivers everything needed to create and care for men's styles including products in the hair, body, shave, style and fragrance categories, available exclusively in salons, barbershops and authorized retailers. American Crew® has an ongoing commitment to elevate men's style and enhance their personal image by providing education, marketing and imaging support to help stylists communicate the brand's vision of men's grooming and fashion – classic style, reliability and confidence – to the marketplace."
American Crew is part of the Revlon Professional Brands family.
SOURCE American Crew Canada
Media Contact: [email protected] | www.americancrew.com | @AmericanCrewCanada
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