American Crew Announces the 2015-2016 All-Star Challenge Global Champion

PARIS, May 4, 2016 /CNW/ -- Paris, the city that sets global fashion trends, is now the capitol of men's grooming as American Crew announces the Global Champion of the 2015-2016 All-Star Challenge. Sandra Perovic from the United Kingdom takes the global title in the All-Star Challenge, the annual competition that recognizes the best men's groomer in the world.

Sandra was inspired by the iconic stylings of Elvis Presley, and created a look that put a modern twist on a classic, making it accessible for the everyday man. "I'm shocked and can't believe I won," said Sandra of her win. "It's an amazing feeling."

"Sandra's winning look of a classic style is a true representation of what the American Crew man embodies, while staying true to one's individuality," said American Crew Founder David Raccuglia. "The competition is a celebration of and tribute to these passionate stylists worldwide, and we hope it inspires future stylists for years to come." 

Thousands of stylists from 19 countries submitted looks that showcased their interpretation of the modern, classic American Crew man for consideration in the All-Star Challenge, one of the top global men's grooming competitions. After being named a finalist in their home country, the top 15 globally were flown to Paris, the fashion capital of the world, where they each played the role of Creative Director in a photoshoot with American Crew Founder David Raccuglia. The finalists demonstrated their innovative hairstyling skills, and worked with top fashion stylists and makeup artists to create the full look before selecting a photo to represent their final cut to the judges.

The following finalists were selected to represent their country on the global stage: Guy Gallo, Australia; Hasan Nasser, Canada; Jesper Olsen, Denmark; Guillaume Fort, France; Givi Jintchvelashvili, Georgia; Frederic Mendes de Sousa, Luxembourg; Frida Andersson, Norway; Paulo Soares, Portugal; Rustam Mirasov, Russia; Federico Lucchese, Italy; Robert Dallo, Spain; Kevin Herzog, Switzerland; Sandra Perovic, United Kingdom; Renat Murzagaleev, Ukraine; and Sara Leahy, United States.

The competition's global judging panel was: Paul Wilson, American Crew Global Artistic Director; Theri DeJoode, American Crew Global Technical Director; Sandra Nygaard, Fashion and Grooming Director, Men's Health; Sergi Bancells, General Manager USA, Spain and Latin America, Estetica; and Sergiy Shapochka, 2014-2015 American Crew All-Star Challenge Global Champion.

For more information about the All-Star Challenge, please visit the All-Star Challenge Digital Headquarters at

About American Crew All-Star Challenge:

The American Crew All-Star Challenge is about being recognized as the best stylist for men in the world. The cut. The model. The photograph. Bring it all together to create your ultimate interpretation of the American Crew man. We want the best stylist on the planet. One with a truly unique, artistic vision. One who understands what it takes to create a masculine, modern edge. And one who captures their masterpiece with professional-level art direction and photography. If you've got what it takes, start perfecting your style, because The American Crew All-Star Challenge is bigger and better than ever. Follow us on Twitter: @AmericanCrew, Facebook: and Instagram: @AmericanCrew.  

About American Crew:

American Crew, a professional leader in men's grooming, is the brand that defines men's style, hair care and grooming trends, distributed in more than 30,000 salons across 50 countries. The American Crew family of grooming products delivers everything needed to create and care for men's styles including products in the hair, body, shave, style and fragrance categories, available exclusively in salons, barbershops and authorized retailers. American Crew has an ongoing commitment to elevating men's style and enhancing their personal image, and provides education, marketing and imaging support to help stylists communicate the brand's vision of men's grooming and fashion – classic style, reliability and confidence – to the marketplace. For more information, visit

Social Media:
Twitter: @americancrew
Instagram: @americancrew, #asc2016

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SOURCE American Crew

For further information: Ashley Hauza,, Lucy Choe,; Rpr Marketing Communications ▪ 136 E 57th St, Suite 405 ▪ New York NY 10022 ▪ (212) 317.1462

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