Unveils the Hottest Toys of the Season

Based on the latest trends and best-sellers, the Holiday Toy List helps customers discover this year's top-rated toys and games for children of all ages

SEATTLE, Oct. 13, 2016 /CNW/ - Today, released its fourth annual Holiday Toy List (, featuring some of this season's newest and most popular toys. The list boasts top brands such as Hasbro, My Little Pony, Mattel, Melissa & Doug, VTech, Crayola, Green Toys, Spinmaster, Ravensburger, K'NEX and Tegu.

"With our curated Holiday Toy List, customers shopping for toys and games on have the convenience of knowing what the top picks of 2016 are and they have access to customer reviews, expanded search features and fast free shipping options," said Mike Strauch, Country Manager for "All of these benefits save our customers valuable time during the busy holiday season."

New to this holiday are three exciting categories:

  • Mini Madness, featuring small, collectible items
  • Treasured Toys, which brings back timeless classics such as blocks and puzzles
  • A Science, Technology, Engineering and Math (STEM) store to keep learning fun and easy

Shoppers on have access to customer reviews, product recommendations and best sellers. Customers can also quickly narrow and expand toy search results by age, category, price range, brand or a child's favourite character.

Last year, Black Friday was the biggest sales day ever for toys and games on We sold enough of our Exploding Kittens Deal of the Day to line the entire length of Niagara Falls! Customers also purchased enough 2015 Holiday Barbie Dolls to span the Capilano Suspension Bridge in North Vancouver.

Here's a look at some of the items featured on the Holiday Toy List:

Parent Picks

Kid Picks

Top 100

STEM Picks

Craft & Create

Active Play

Mini Madness

Tech Toys

Family Night

Treasured Toys

Many items on the Holiday Toy List are eligible for Free Two-Day Shipping with Amazon Prime and Prime Free Same-Day Delivery to Toronto and Vancouver, so customers can have gifts delivered to their doorstep in plenty of time for the holidays. For more information, customers can visit

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit


For further information: Andrew Gouveia, NATIONAL Public Relations,, 416-848-1385

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