Alliance Magnesium to nominate its CFO

BROSSARD, QC, Jan. 20, 2016 /CNW Telbec/ - Alliance Magnesium Inc.  ("Alliance" or the "Company") has announced today the nomination of Eric Normand as Vice President Finance and Information Technology.

Mr. Normand brings 25 years of experience in corporate finance and information technology acquired through a cross section of industries including manufacturing, mining and oil & gas sectors. During his career, he has led numerous projects including the start-up of business units, acquisitions and organisational transformations in Canada and abroad. During his tenure at Bombardier Transportation, he held many positions in financial management and technology and led numerous initiatives during the period of exponential growth of the 90's to the beginning of the 2000's. He occupied the function of Director of finance and administration at CIBC Global Asset Management. More recently, during his 7 years as Director of Professional Services for Performance Analytics Corporation, Mr. Normand oversaw the deployment and supervised the growth of the corporate performance management practice.

Dr Joel Fournier, President and Chief Executive Officer of Alliance Magnesium declared, « We are very happy to rely on the experience and creativity of Eric within Alliance Magnesium. During this crucial period of our development, his rigor and his involvement in the control of the corporation's finances and the implementation of management information systems will be major assets in order to conduct our activities»

Eric Normand is joining a team of seasoned managers and renowned scientists dedicated to achieving the goals of Alliance Magnesium.

About Alliance Magnesium Inc.

Alliance Magnesium is a privately-owned Canadian company dedicated to the production of Magnesium metal and other high value minerals from serpentine rock. Alliance has developed a game changing technology and process giving it a cheaper and cleaner approach from current methods used worldwide by magnesium producers. Serpentine rock contains an average of 25% magnesium metal, a highly valuable opportunity for metal extraction. The new Alliance's process is the alternative in replacing the Chinese Pidgeon Process, one of the main CO2 and sulfuric pollution emission source in the world due to its massive utilization of coal. Alliance has elaborated a three-step development program in order to reach a 50 000 tm production of magnesium metal by 2018.   Magnesium is a strategic metal for the Automotive and Aerospace industries in order to help to reduce average vehicle weight and increase fuel efficiency as well as reduce significantly greenhouse gas emissions.  According to independent studies, annual demand for magnesium could grow by over 10 % until 2025. Alliance Magnesium aims at becoming one of the most important suppliers of pure magnesium metal for all major automobile and transport clients in the Western World.

Additional information about Alliance is available at


SOURCE Alliance Magnésium

For further information: Alliance Magnesium Inc., Pierre Saint-Aubin, Senior Vice-President Corporate Affairs, Tel.: (450) 618-1658

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