HAMILTON, Bermuda, May 13, 2016 /CNW/ - MARTINI®, one of the world's most iconic Italian brands and the world's leading vermouth and best-selling Italian sparkling wine, kicked off the European Formula One™ season by announcing model Alice Dellal as their 2016 MARTINI Race Photographer at an exclusive Terrazza MARTINI event in Barcelona celebrating the Spanish Grand Prix.
Dellal has been commissioned to capture images of the MARTINI lifestyle on and off the track as she discovers the unique identity, style and culture of each race city. Dellal will also feature in creative collaborations with Williams MARTINI Racing drivers Felipe Massa and Valtteri Bottas. Following her work in Barcelona, she is scheduled to make appearances during race weekends in Milan, Singapore, Mexico City and Sao Paulo.
British/Brazilian supermodel and style icon, Dellal is a regular feature on covers around the world and is an ambassador for Chanel. Alice's skills and passion as a photographer have grown simultaneously with her working with internationally renowned photographers.
"Not only is it cool, it's really exciting to be part of the MARTINI project which is about showcasing city style and culture against the backdrop of one of the world's sexiest sports," explained Dellal. "Images have the power to introduce a whole new audience to racing and to one of the world's most iconic Italian brands, and I look forward to portraying that in my photos."
Barcelona's luxurious Marina Port Vell was transformed as the Terrazza MARTINI played host to over 500 VIP guests including Dellal, Williams MARTINI Racing drivers Felipe Massa and Valtteri Bottas, Deputy Team Principal and Commercial Director Claire Williams, chef Jamie Oliver and Spanish actress Eva Gonzales for the exclusive kick-off party on Thursday 12 May, 2015.
Terrazza MARTINI Barcelona is located at Marina Port Vell and will be open to the public from Friday 13-15 May, 2016. Entry is free and guests will enjoy music performances from Primavera Sound and the best modern aperitivo menu created by world-renowned chef Albert Adrià and his team from La Cala.
MARTINI IN FORMULA ONE™
The MARTINI brand's longstanding relationship with motorsport and rich history of both sponsorship and participation in worldwide sporting events began in 1968 with the creation of MARTINI Racing™. This bold and ambitious move resulted in a pioneering sponsorship program that saw MARTINI become one of the first-ever non-motorsport entrants to sponsor a racing team.
MARTINI Racing continued to evolve throughout the 1970s, and it was during this period that the distinctive blue and red livery of MARTINI Racing was created. A pioneering design that emulated the team's speed and style, the MARTINI livery was a consistent presence throughout the heyday of MARTINI Racing between 1971 and 1996.
In 1972, MARTINI made its first foray into Formula One™, partnering with Tecno™ for a one-year deal, and then returned in 1975 as a partner of the Brabham™ team, a partnership that continued for three years. From 2006 - 2008, MARTINI was an official partner of Scuderia Ferrari™, the most prestigious and successful team in the history of the FIA Formula One World Championship™.
With the brand's return to Formula One™ in 2014, a new generation is discovering the gioia di vivere (the Italian "joy of living") that MARTINI brings to racing.
One of the most iconic brands in the world, MARTINI® is the leading name in Italian winemaking and a purveyor of the highest quality aromatized and sparkling wines. The award-winning, vibrant and bittersweet taste of the MARTINI range is the result of secret blends of more than 40 botanicals sourced from the finest locations across the globe. The MARTINI portfolio includes: MARTINI Bianco, MARTINI Rosato, MARTINI Rosso, MARTINI Extra Dry, MARTINI Asti, MARTINI Moscato d'Asti, MARTINI Prosecco, MARTINI Rosé, MARTINI Brut and MARTINI Royale. Created in 1863 in Turin, Italy, the MARTINI brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda, and continues to be the market leader of the category. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
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