Multi-Platform Initiative Invites the Worldwide Community to Help Victims of the Recent Earthquakes in Mexico
LOS ANGELES, Oct. 6, 2017 /CNW/ -- In the wake of the devastating earthquakes and powerful aftershocks that recently hit Mexico, Alfonso Cuarón, with support from Anonymous Content and Participant Media, has launched a multi-platform initiative called Mexico Rises, aimed at providing urgent relief to impacted communities in Mexico.
Inspired by the tireless efforts of local citizens and first-responders, Cuarón launched the fund, powered by GlobalGiving—the largest global crowdfunding community connecting nonprofits, donors and companies in nearly every country—to provide affected citizens with food, water, medication and shelter, as well as support to obtain long-term sustainable work necessary for recovery.
Cuarón stated: "The devastating earthquakes in Mexico have elicited a deeply moving response from the Mexican people. In the history of our community, we have never been so informed, united and connected as we are right now. Citizens have taken this matter into their own hands and have selflessly and tirelessly worked together to come to the aid of their neighbors. Following their inspiring lead, I'm compelled to take action and join them to help begin the reconstruction of our beautiful country as it starts to recover from these tragic events."
A video—written by Janet Champ, designed by Rock Paper Scissors, a52 and Elastic, and featuring music by Steven Price, who composed the score specially for this piece—was created in support of the campaign as a message of hope and encouragement. Links to the video below:
Mexico Rises Video: Twitter
To contribute to the fund, visit the Mexico Rises Earthquake Fund donation page at GlobalGiving.org/MexicoRises.
In support of the initiative, a symbolic logo was created uniquely for the fund designed by LA-based artist and graphic designer Lawrence Azerrad.
Show your support by donating, sharing the logo and posting on social media your own inspiring message using #MexicoRises.
The fund was created with backing from Cuarón's production company, Esperanto Filmoj, along with Anonymous Content and Participant Media.
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