MONTRÉAL, Feb. 4, 2016 /CNW Telbec/ - L'Oréal Professionnel is very pleased to announce that Brazilian model Alessandra AMBROSIO and Franco-American model and actress Camille ROWE-POURCHERESSE are joining L'Oréal Professionnel's Glam Team in 2016. Alongside the Brand's International Spokesperson Eva GREEN, who will pursue her collaboration with L'Oréal Professionnel in 2016, Alessandra and Camille will represent some of the brand's key launches this year: DIARICHESSE HI-VISIBILITY and INOA BLOND RESIST.
With her finger always on the pulse of the fashion world, Alessandra AMBROSIO was an obvious choice for L'Oréal Professionnel. The Brazilian supermodel, iconic "Angel" of the famous lingerie line Victoria's Secret and creator of her own label Ale by Alessandra, counts today over 10 million followers on social networks. Whether as a top supermodel recognised worldwide, a committed campaigner or gracing the covers of magazines such as Vogue, Harper's Bazaar and GQ, Alessandra AMBROSIO has become a role model for many women.
Alessandra AMBROSIO will be the face of L'Oréal Professionnel's new DIARICHESSE HI-VISIBILITY, the brand's new tone-on-tone hair colour, able to offer an ultra-visible colour signature on all hair bases, even the dark ones.
A true fashionista, renowned for her modelling, and ranked by Vanity Fair as 10th most influential French person in the world, Camille ROWE-POURCHERESSE is also the perfect choice for a brand linked to fashion backstage. Having already appeared in a first film directed by Romain Gavras alongside Vincent Cassel, Camille is now in many magazines and was photographed by all the greats, from Jean-Baptiste Mondino to Mario Testino. She has appeared in many music video clips (The Strokes, The Black Keys, MGMT, The Weeknd) and is followed by tens of thousands of Instagram and Facebook fans. In 2016, Camille will star in a new film by famous French writer, literary critic and film-maker Frédéric Beigbeder.
Camille ROWE-POURCHERESSE will be the face of L'Oréal Professionnel's new INOA BLOND RESIST, a new ammonia-free colour that is faithful over time and goes a step further in the INOA success story by answering the needs and desires of the most demanding blonds.
To promote DIARICHESSE HI-VISIBILITY and INOA BLOND RESIST, L'Oréal Professionnel has designed two digital campaigns: #Nofilter featuring Alessandra AMBROSIO and #findtheone starring Camille ROWE-POURCHERESSE. Discover now on Youtube the videos of Alessandra [click here] and Camille [click here].
"We are very happy to welcome Alessandra Ambrosio and Camille Rowe-Pourcheresse. These partnerships illustrate the brand's strong digital transformation, which we've accelerated since 2014. Alessandra Ambrosio and Camille Rowe-Pourcheresse perfectly embody the values of fashion and beauty that are key for L'Oréal Professionnel. I am sure that they will inspire many women and give them the desire to go to salon", says Anne-Laure LECERF, L'Oréal Professionnel International Managing Director.
SOURCE L'Oréal Professionnel
Image with caption: "Brazilian supermodel, Alessandra Ambrosio, will be the face of L’Oréal Professionnel’s new DIARICHESSE HI-VISIBILITY (CNW Group/L'Oréal Professionnel)". Image available at: http://photos.newswire.ca/images/download/20160203_C7419_PHOTO_EN_613463.jpg
Image with caption: "Renowned for her modelling and ranked by Vanity Fair as 10th most influential French person in the world, Camille Rowe-Pourcheresse will be the face of L’Oréal Professionnel’s new INOA BLOND RESIST (CNW Group/L'Oréal Professionnel)". Image available at: http://photos.newswire.ca/images/download/20160203_C7419_PHOTO_EN_613465.jpg
For further information: Rebecca Pouliot, Senior Account Coordinator, [email protected], 1 416 506-5000