TORONTO, Nov. 5, 2014 /CNW/ - Alan Thicke wants you to get in his bed. He's donating his bed to ReStore, a retail store that accepts furniture donations, then sells them at a discounted price, and the proceeds go to Habitat for Humanity.
In ReStore's latest brand campaign, Alan Thicke – yes THE Alan Thicke – is seen lounging, reading, and rolling around on his bed before he donates it to ReStore to help contribute and bring awareness to the cause..
Watch it unfold here: www.AlanThickesBed.com.
In the coming weeks, a digital/social media campaign, which was created as part of a pro bono project by JWT Canada, will document the voyage of Thicke's bed from L.A., across the US to its home in the GTA (Greater Toronto Area). The site AlanThickesBed.com, which redirects to ReStore's online hub, will showcase the story of where the bed's been, culminating in a yet-to-be-announced GTA ReStore showroom location where the bed will be unveiled November 15. The bed will then be auctioned off online to the highest bidder by November 22, with the proceeds going to Habitat for Humanity.
"This campaign tells the story we wanted to tell: that it's fun and easy to do good by donating your furniture to ReStore to support Habitat for Humanity GTA. It also brings to light to this important cause in a humorous and fun way – and that's what we hope will stick with people," says Ene Underwood, CEO at Habitat for Humanity Greater Toronto Area.
Furthermore, Alan Thicke's show, Unusually Thicke, which airs on Slice, will call out to ReStore in an early 2015 episode. An additional three broader online spots for ReStore will also be introduced as sustained content in early 2015.
Habitat for Humanity GTA ReStores sell new and gently-used donated building and household products to the general public at 50-80% off the original retail price. They accept donations from corporations, small businesses, organizations and individuals. Habitat GTA's nine ReStore retail operations fund the charity's administration and fundraising costs. This means that every donated dollar goes directly to building affordable homes and serving families living in need. Total 2014 sales will reach over $6 million, which translates into approximately 3,075 metric tons, or 88 fully loaded City of Toronto dump trucks, of material diverted from landfills.
SOURCE: Habitat for Humanity GTA
For further information: For more details, please contact Joanna Dwyer, Director, Marketing & Communications, Habitat for Humanity GTA, email@example.com. For questions regarding Alan Thicke, please contact firstname.lastname@example.org