Alain Masse appointed President of UAP inc.

MONTREAL, Sept. 14, 2015 /CNW Telbec/ - Genuine Parts Company (GPC) announced today that Alain Masse, Executive Vice President, Napa Canada, has been appointed as President of UAP Inc., effective September 1, 2015.

In the past few months, GPC has worked closely with UAP to effect positive organizational changes to ensure that UAP remains the dominant player in the Canadian industry, for both its Auto Parts and Heavy Vehicle Parts divisions.  

"Alain is an experienced leader with a proven track record for delivering results. He has a broad understanding of UAP's business, having worked successfully in its Auto Parts and Heavy Vehicle Parts Divisions. He has helped implement many of the changes within the organization to improve its performance. I am confident that Alain will lead UAP to execute the company's strategies efficiently and deliver outstanding service to our customers." said Kevin Herron, Senior Vice President, Auto Parts Group – USA/Canada, GPC. "We strongly believe that having great leaders and employees is a key component and an integral part of our success".

Alain Masse joined UAP in 2011 as Executive Vice President, Heavy Vehicle Parts Division (HVPD) and was promoted two years later to Executive Vice President, NAPA Operations. At the end of 2014, he took the leadership of all corporate functions for the Auto Parts Division as well as the Heavy Vehicle Parts Division. Prior to joining UAP, Mr. Masse acquired an impressive experience as independent business owner, which led him to the Cantrex Group, where he was President and General Manager for over five years.

"I am honored to serve as President of UAP" said Mr. Masse. "UAP is evolving into a dynamic, faster‑growing and better performing organization. 2015 has been a very good year for UAP. Together with the UAP team, our business partners and our loyal customers, I look forward to further strengthening our position as the #1 market share leader in Canada."

UAP also announced that Mr. John Buckley has been promoted to Executive Vice President, Napa Canada. Last June, Mr. Pierre Rachiele was promoted Executive Vice President, Heavy Vehicle Parts Division. They will both report to Alain Masse

About UAP
A wholly owned subsidiary of Genuine Parts Company (GPC), UAP Inc. is a Canadian leader in the distribution, merchandising and remanufacturing of automotive parts and replacement accessories for cars, trucks and heavy vehicles. Headquartered in Montreal with a strong national presence, UAP has two main divisions: the Auto Parts Division that operates a network of more than 600 NAPA and CMAX stores with 9 distribution centers, and the Heavy Vehicle Parts Division operating a network of 100 Traction stores with 3 distribution centers across Canada.



Image with caption: "Mr Alain Masse, appointed President of UAP Inc. (CNW Group/UAP inc.)". Image available at:

For further information: Daniel Granger, Phone: 514 840-7990, Cell: 514 232-1556

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