Alain Champagne Joins Optimé as Partner & CEO

TORONTO, Aug. 2, 2016 /CNW/ - Optimé International Chairman Hugues Gibeault is pleased to announce that Alain Champagne has joined the company as Partner and Chief Executive Officer.  In his new role, Alain will lead the strategic direction and management of the company, and ensure Optimé continues to drive sustainable improvements in sales capability and effectiveness with its roster of blue chip clients.


"We are absolutely thrilled to welcome Alain to the Optimé Team. He is a proven leader with an outstanding track record of achieving breakthrough results in highly competitive business environments within Fortune 100 companies," said Gibeault.  "Alain has been a valued client, a true Champion for sales capability, and is one of the very best customer-driven business leaders I have had the opportunity to interact with. To have him join Optimé is a testament to the momentum and results we have achieved with our clients, and our outstanding colleagues," Gibeault continued.  Alain will assume his duties effective September 1st, and will operate out of Optimé's Montreal and Toronto offices.

Commenting on the announcement, Mr. Champagne said: "I have been so impressed with the Optimé team and their ability to drive results with my sales teams over the past 18 years ... that I decided to join the company."  "I'm thrilled with the unique opportunity to bring my expertise to the company, and the potential of contributing to our clients' revenue acceleration."

Until recently, Alain Champagne held the position of President of McKesson Canada. In this capacity, Mr. Champagne was responsible for leading the development and execution of the Company's overall strategy. Supported by his Executive Team, he oversaw McKesson's operations in Canada, which included the following divisions: Pharmaceutical Distribution, Retail Banner Management and Technology Solutions. Prior to joining McKesson Canada in 2010 as SVP Pharmaceutical Distribution and Operations, he held various executive roles with Frito Lay Canada and Procter & Gamble.

Mr. Champagne holds a Bachelor's degree in Business Administration from Université du Québec à Montréal (UQAM).  Mr. Champagne is actively involved in charitable organizations, including Board roles with the United Way/Centraide and Leucan.

About Optimé

Optimé was co-founded in 1994 by Tom Blake and Hugues Gibeault. The company is a sales training and development leader with a proven track record of helping Fortune 500 companies improve sales performance and business results. Over the past two decades, forward-thinking companies like AT&T, Procter & Gamble, TD Bank, PepsiCo, Finning/CAT, Great-West Life and McKesson have called on Optimé to build sales capability and effectiveness, and win with their customers.


Image with caption: "Fortune 100 Company President joins Sales Capability Market Leader (CNW Group/Optimé)". Image available at:

For further information: Alain Champagne, CEO, Tel: 416-221-5466, Email:; Hugues Gibeault, Chairman, Tel: 416-221-5466, Email:

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890