AIR MILES® unveils Program enhancements to Canada's favourite loyalty program

AIR MILES' commitment to Collector experience has inspired Program features that give Canadians more flexibility, better service, and greater value

TORONTO, March 13, 2017 /CNW/ - Today, the AIR MILES Reward Program is announcing a series of Program enhancements designed to deliver Collectors more flexibility and better service with their loyalty experience, while providing greater value for the most engaged Collectors.

Beginning April 3, AIR MILES will be introducing the following enhancements to the Program:

"We are constantly looking for ways to refine and improve our Program to ensure our Collectors have the best possible experience," said Blair Cameron, Head of the AIR MILES Reward Program. "After carefully listening to the feedback from our Collectors, we are rolling out these enhancements to help ensure we remain Canada's favourite loyalty program. We are firmly committed to delivering more rewards options, improved Collector communications, and expanded customer service."

  • The online merchandise rewards catalogue will be fully accessible to all Collectors, while our most engaged Collectors will be able to access an enhanced tiered pricing structure.
  • Up to 40% of our merchandise will now be available for purchase using credit card and Dream Miles. This "Cash and Miles" feature gives Collectors the ability to attain the rewards they want even faster.
  • We are expanding our customer service with 24/7 support on Facebook and Twitter.

Greater rewards for all Collectors

The online merchandise rewards catalogue will now be available to all Collectors. We are also introducing tiered pricing for our most engaged Collectors, enabling them to get rewarded even faster. The more engaged Collectors are with the Program, the more they get out of it. All Collectors will continue to enjoy our already exceptional pricing, while our Gold Collectors will now receive up to 10% off all merchandise, and Onyx™ Collectors will receive up to 20% off.

More choice

The ability to use credit card and Dream Miles is a feature that has been popular with AIR MILES Collectors, because those with lower Miles balances can use fewer Miles to get the rewards they want. We have expanded this option to apply to up to 40% of all merchandise products available in the online merchandise rewards catalogue. As part of this expansion, and in an effort to simplify the rewards categories, we are integrating the current "Member Pricing" products into this option.

A commitment to extended customer service

In an effort to be more responsive to our Collectors' changing expectations for service, we will be introducing 24/7 customer support through our Facebook and Twitter accounts.

To learn more about AIR MILES, please visit

About the AIR MILES Reward Program 
Launched in 1992, the AIR MILES Reward Program is one of the best ways to get rewards in Canada. With more than 11 million active Collector Accounts, approximately two-thirds of all Canadian households can turn everyday purchases like gas and groceries into movie tickets, kitchen gadgets, electronics, dream vacations and so much more. Unlike other frequent shopper programs, Collectors can get Miles from hundreds of leading brand-name Partners, representing thousands of retail and service locations across Canada and leading global brands online. The AIR MILES Reward Program lets Collectors reward themselves their way – they can build their AIR MILES Cash balance to use towards in-store or online Cash Rewards at participating Reward Partners; build their Dream balance to get vacations, electronics and more; or a combination of both. Whatever rewards Collectors like most, they can get them quickly and easily with the AIR MILES Reward Program.

®™ Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Co.


For further information: Rachael Montgomery, North Strategic, 416-803-8302,


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