AIR MILES unveils more Rewards and Perks for Collectors

Program enhancements underscore overall commitment to Collectors by offering more ways 
AIR MILES brings them closer to what matters

TORONTO, March 13, 2018 /CNW/ - The AIR MILES Reward Program is reinforcing its commitment to Canadians by offering new ways to get more from their daily spend on gas, groceries, pharmacy and more. The Program is making a series of enhancements that expands the number of Rewards requiring less than 1,000 Miles, places a renewed focus on AIR MILES Cash and offers a greater number of advantages or "show your Card" benefits through AIR MILES Perks, which provides discounts on items ranging from Canadian Hockey League games to free tickets for "Cineplex Family Favourites" movies.

"AIR MILES is dedicated to providing value, choice and flexibility to all Collectors. Canadian families want to get the most out of every dollar they spend," said Blair Cameron, President of the AIR MILES Reward Program. "The Program has always been free to join and caters to Canadians who want to save money and reward themselves with travel, merchandise and unique experiences."

Collectors can take advantage of a number of Program benefits and offers including:

• Cineplex Family Favourites – For a limited time, AIR MILES is offering Collectors promo codes to use towards free tickets to view "Cineplex Family Favourites" movies, a series of family-friendly movies screened on Saturday mornings at 11 AM at participating Cineplex theatres. Additional showings are also available during March Break, making it a great and free activity for Collectors and their families. To request promo codes, Collectors can visit www.airmiles.ca/movies.
• AIR MILES Perks – Collectors get rewarded for simply being a member in the Program, without having to use a single Mile. These advantages or "show your Card" benefits include 25% off regular season CHL game tickets at participating games, up to 45% off Park'N Fly at the airport, up to 25% off on day lift tickets to various ski hills in Canada and more.
• Rewards for less than 1,000 Miles – AIR MILES offers a wide variety of merchandise and experiences that can be redeemed for less than 1,000 Miles. Rewards include household and kitchen essentials, as well as experiences like admissions to the zoo, movie passes or tickets to shows.
• AIR MILES Cash – Collectors can instantly use Miles in-store towards everyday purchases like gas, grocery, drug store items and home improvement purchases at participating Partner locations. Collectors can use as little as 95 Miles to get $10 off their purchase.

AIR MILES Collectors swipe their Card 1,000 times a minute, every minute of every day, 7 days a week.  As a result, on average, Collectors are getting 42,000 Rewards each day. Collectors who are engaged with the Program and regularly collect and use Miles will get the most out of the AIR MILES Reward Program.

To learn more about AIR MILES please visit www.airmiles.ca.

About the AIR MILES Reward Program

The AIR MILES Reward Program is Canada's most recognized loyalty program with nearly 11 million active Collector Accounts, representing approximately two-thirds of all Canadian households. AIR MILES Collectors get Miles at more than 200+ leading brand-name Partners across the country at thousands of retail and service locations and online. It is the only loyalty program of its kind to give Collectors the flexibility and choice to use Miles on aspirational Rewards, such as Merchandise, Travel, Events or Attractions, or instantly, in-store or online, through AIR MILES Cash at participating Partner locations. The AIR MILES Perks feature also gives Collectors the opportunity to get discounts and perks on exciting activities, which include Dining, Shopping, Travel, Entertainment, Leisure, and Sports, just for having an AIR MILES Card.

SOURCE AIR MILES Reward Program

For further information: Rachael Montgomery, [e-mail], 416-803-8302

Related Links

www.airmiles.ca