~ Toys"R"Us, Canada and AIR MILES® announce national partnership beginning March 23, 2012 ~
TORONTO, March 23, 2012 /CNW/ - The Easter Bunny is arriving a little earlier this season, leaving gifts in the form of AIR MILES® reward miles for Toys"R"Us shoppers. Beginning today, March 23, 2012, Toys"R"Us and Babies"R"Us customers won't have to hunt too hard for their Easter goodies, as they will be able to earn one AIR MILES® reward mile for every $25 spent at any of the company's 71 stores, or Express locations, across Canada. And, with the arrival of spring, shoppers purchasing items such as bikes, outdoor swing sets, power ride-ons, car seats and strollers will receive an extra perk in the form of AIR MILES® reward miles.
"We know that our customers are looking for added value on each of their purchases, and offering AIR MILES in our stores across Canada provides a great way to reward our most loyal customers," said Kevin Macnab, president, Toys"R"Us, Canada. "Now parents can reward themselves with bonus miles as they treat their kids to that new bike or outdoor swing set from Toys"R"Us."
In celebration of this launch, AIR MILES® Collectors will be able to earn 10x AIR MILES® BONUS reward miles in store with a minimum $50 purchase between March 23 and 25, 2012.
The AIR MILES® Reward Program allows Collectors to indulge in leisure, entertainment, merchandise, travel and other lifestyle rewards quickly, simply by doing their everyday shopping for products and services at AIR MILES® Sponsors. AIR MILES® reward miles can be redeemed for more than 1,200 different rewards, such as movie passes, family attractions, electronic merchandise, sports and recreation, travel and more.
Toys"R"Us and Babies"R"Us is the one-stop shop for parents and kids, with everything from toys and arts and crafts to baby gear and furniture. Consumers can visit either toysrus.ca or babiesrus.ca to find the location nearest them.
About Toys"R"Us:
Toys"R"Us (Canada) Ltd., is part of Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer. Toys"R"Us, Canada operates 71 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca or www.babiesrus.ca.
For media inquiries, please contact:
Ashley Agueci | Citizen Optimum | 416.306.6717 | [email protected]
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