AIR MILES Collectors helped raise over 1 Million dollars to benefit children's causes

Collectors got Miles During Better Bonus Event, while raising money for children's causes

TORONTO, Nov. 23, 2015 /CNW/ - With the help from Collectors and Partners, the AIR MILES Reward Program® raised a landmark amount of over 1 million dollars in support of children's causes across Canada.

Through their everyday shopping, AIR MILES Collectors took advantage of the Better Bonus Event collectively raising $1,035,395 on behalf of Canadian children's causes.

During the busy back-to-school season, Collectors were given the opportunity to get Bonus Miles on their purchases at participating Partner locations. For every Bonus Mile a Collector got using their Better Bonus Event coupons, AIR MILES matched that Mile to donate to children's causes nationwide.

"This outstanding contribution is a direct result of our Collectors' dedication to giving back to their communities," said Rachel MacQueen, Vice President, Marketing, AIR MILES Reward Program. "We're excited to continue to support Canadian causes through Programs like the Better Bonus Event, providing a simple, yet effective way Canadians can make a big impact, just by swiping their AIR MILES Card."

Big Brothers Big Sisters of Canada, the Sobeys Inc. Better Food Fund, The Children's Wish Foundation of Canada, United Way Centraide, the Green Apple School Program, and the Rexall Foundation are the recipients of the donation. For more information on participating AIR MILES Partners, please click here

"We are thrilled and delighted with the success of the Better Bonus Event.  With this donation, we can support both national and local mentoring programs across the country to help youth reach their full potential.  Each of the 114 Big Brothers Big Sisters agencies operating in over 1,000 communities will have the opportunity to benefit from the generous contributions of AIR MILES and AIR MILES Collectors," said Peter Coleridge, President and Chief Executive Officer, Big Brothers Big Sisters of Canada.

About the AIR MILES Reward Program
Launched in 1992, the AIR MILES Reward Program is one of the best ways to get rewards in Canada.  With more than 10 million active Collector accounts, approximately two-thirds of all Canadian households can turn everyday purchases like gas and groceries into movie tickets, kitchen gadgets, electronics, dream vacations and so much more.  Unlike other frequent shopper programs, Collectors can get Miles from hundreds of leading brand-name Partners, representing thousands of retail and service locations across Canada and leading global brands online.  The AIR MILES Reward Program lets Collectors reward themselves their way – they can build their AIR MILES Cash balance to use toward in-store purchases or eVouchers online at participating Reward Partners, build their Dream balance to get vacations, electronics and more, or a combination of both.  Whatever rewards Collectors like most, they can get them quickly and easily with the AIR MILES Reward Program.

About Big Brothers Big Sisters
For more than one hundred years, Big Brothers Big Sisters has been making a positive difference in the lives of our nation's youth by developing and implementing a wide range of mentoring programs. Serving as role models, mentors teach by example the importance of giving and giving back, of staying in school, and of having respect for family peers and community. Big Brothers Big Sisters of Canada provides quality mentoring services for more than 42,000 children and teenagers. Big Brothers Big Sisters currently has over 37,000 volunteer mentors working at 117 agencies that serve children in over 1,100 municipalities across the country. Learn how you can start something at


Image with caption: "Rachel MacQueen, Blair Cameron, and Bryan Pearson from AIR MILES presenting Partners and Causes with the money raised from the Better Bonus Event. During the event, Partners and Collectors collectively helped raise a landmark amount of $1,035,395 on behalf of Canadian children’s causes. (CNW Group/AIR MILES Reward Program)". Image available at:

For further information: or to request an interview, contact: Rachael Montgomery, North Strategic, 416-803-8302,


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