Air Canada launches Self-Service Rebooking Tool to reduce customer line-ups
and wait times during storms and other events

    New web-based tool notifies customers and offers alternative travel

MONTREAL, Nov. 10 /CNW Telbec/ - Air Canada today introduced a new web-based Self-Service Rebooking Tool to make it easier for passengers to get information about flights affected by events such as storms and then rearrange their travel to suit their needs using their computer or mobile device.

"It is an unfortunate fact of life that poor weather and other events sometimes disrupt an airline's schedule but this new rebooking tool will make it easy and convenient for Air Canada customers to adjust their travel without having to line up or contact an agent. The Rebooking Tool will automatically notify customers when their flight has been cancelled or is expected to be cancelled, offer them an alternative flight and give them the option to choose a different flight or cancel their trip altogether," said Duncan Dee, Executive Vice President and Chief Operating Officer. "Air Canada's strategy is to use technology, such as web-enabled mobile devices and smart phones, including new Apple and Blackberry applications, and enhanced airport kiosks and website functions to communicate better with customers during times of disrupted operations and provide them more choices so they can plan accordingly. We will continue introducing even more technological features in the future to further increase convenience for our customers."

    The new tool launched today enables Air Canada to automatically:

        - send an SMS or email message to customers notifying them of
          itinerary changes due to weather or other operational disruptions
          (where no electronic address is available, passenger information
          will be routed to call centres)
        - provide customers with details on their rebooked flight when
        - offer customers the ability to select another flight if the new
          flight proposed by Air Canada is not acceptable
        - post a link with Travel Advisories on to let
          customers easily link with the Rebooking Tool when bad weather is
          expected to disrupt the airline's schedule

For more information please see

    About Air Canada

Montreal-based Air Canada provides scheduled and charter air transportation for passengers and cargo to more than 170 destinations on five continents. Canada's flag carrier is the 13th largest commercial airline in the world and serves 33 million customers annually. Air Canada is a founding member of Star Alliance, providing the world's most comprehensive air transportation network for Canadian domestic, transborder and international travel. As well, customers can collect Aeroplan miles for future awards through Canada's leading loyalty program.

In 2008, the readers of Business Traveler magazine voted Air Canada "Best In-Flight Services in North America," "Best Airline for Business Class Service in North America" and "Best North American Airline for International Travel."

SOURCE Air Canada

For further information: For further information: Isabelle Arthur (Montréal), (514) 422-5788; Peter Fitzpatrick (Toronto), (416) 263-5576; Angela Mah (Vancouver), (604) 270-5741; Internet:

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