AGTECH efficiency expert GrowSafe partners with Wheatsheaf Group

CALGARY, Sept. 15, 2016 /CNW/ - Leading Canadian agriculture technology provider GrowSafe Systems Ltd (GrowSafe) which helps make livestock feeding more efficient and improve animal health and wellbeing, has entered into a strategic alliance with Wheatsheaf Group Limited, a company which is part of the Grosvenor Estate and invests in businesses that offer solutions to resource constraints in food, energy and water.

The partnership will accelerate research and development and support GrowSafe's global expansion.

GrowSafe has pioneered the use of radio-frequency identification (RFID) and sensor based systems in livestock production. This technology enables farmers to improve animal feed conversion efficiency, saving money and reducing the impact on the environment. By continuously monitoring individual animals and using big data analytics, farmers and ranchers can identify sick animals earlier; improving animal well-being and profitability.

GrowSafe founder Camiel Huisma, said: "This is an unprecedented time for GrowSafe. We are at a convergence of interconnected sensors, advanced computing and automation that is leading us into new territory." 

Alison Sunstrum, GrowSafe's CEO, added: "Our customers are our greatest advocates and with their support we have developed a system that will revolutionize livestock management.  We are extremely pleased to have partnered with Wheatsheaf.  Their values of stewardship and integrity and our shared goal of driving improvement in food production will help us grow the business faster and reach more customers sooner. Wheatsheaf's investment will enable us to improve our technology and strengthen our ability to bring science based decision-making tools to our customers."

Graham Ramsbottom, Chief Executive Officer at Wheatsheaf, said: "GrowSafe is a technology platform that has proven its potential to improve efficiency in the bovine sector. It further strengthens our portfolio of businesses that seek to make better use of finite global resources in the field of food production."

"We look forward to working with Alison, Camiel and the GrowSafe team to help enable the livestock industry across the world to raise animals more efficiently and help meet increasing food demands," he added.

Notes to editor

About Wheatsheaf Group Limited

Wheatsheaf was established at the beginning of 2012 by Grosvenor Estate. Its remit is specifically to develop and invest in businesses that will contribute solutions towards meeting the global challenge brought about by a rapidly changing world population and its demands for food, energy and water in an increasingly resource constrained environment.

About the Grosvenor Estate

The Grosvenor Estate represents all of the assets and business interests, including rural estates owned by trusts on behalf of the Grosvenor family headed by the Duke of Westminster. The three key elements are Grosvenor Group, an international property group active in 60 cities around the world (including Vancouver since 1953); Wheatsheaf Group, which comprises investments in sustainable food and energy initiatives together with a number of trading companies in the North West of England; and the Family Investment Office which includes 5 rural estates in the United Kingdom and Spain and a charitable foundation. The Grosvenor Estate employs more than 1,100 people, whilst relating to many more through its ownership and management of land and property.

About GrowSafe Systems Ltd.

GrowSafe Engineers, Computer and Animal Specialists are applying science and technology to improve animal well-being and farm profitability. GrowSafe's intelligent systems automatically measure bio-metric and environmental inputs in livestock production environments, continuously monitoring individual animal health and performance status. Predictive 'thinking' algorithms identify sick and market ready animals triggering mechanisms that visually identify and treat without human intervention. GrowSafe's patented technology offers a scientifically proven, unprecedented ability in real-time to enhance animal well-being and product safety; reduce labor, maximize profits, mitigate risks; and minimise environmental impact through feed efficient strategies which reduce manure and methane.

SOURCE GrowSafe Systems Ltd.

For further information: Reaghan Sunstrum, Communications Director, Direct 1-587-600-2509, Mobile 1-403-681-4655, 273216 Range Road 23 Airdrie Alberta, T4B 2A3,


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