TORONTO, Oct. 29, 2014 /CNW/ - AGF Management Limited (AGF) and the Canadian Football League (CFL) are excited to announce a multi-year partnership that brings together two distinctly Canadian brands. Through a multimedia campaign including in stadium advertising, AGF's goal is to promote the value of professional investment advice to Canadians.
The three-year agreement kicks off at the start of the CFL playoffs on November 16 and AGF will be an official sponsor of the 102nd Grey Cup taking place in Vancouver on November 30.
"We are proud to welcome AGF Management Limited to the CFL team as we head down the road to the 102nd Grey Cup in Vancouver," said CFL Commissioner Mark Cohon. "It's an exciting time for the CFL with the playoff races now in full swing. But equally important is our business off the field and adding a partner like AGF – a global company with Canadian roots – is a great addition to our roster."
The CFL is the number one summer sports property in Canada with 11.9 million fans from coast to coast. This includes three million weekly regular season television viewers, more than 4.7 million television viewers for the 101st Grey Cup and approximately 28,000 fans through the gates per game.
AGF's Value of Advice advertising campaign launched in conjunction with the CFL partnership was developed to show the role advisors can play in helping Canadians plan for their financial future.
"AGF has always been a strong advocate for the value of financial advice. We believe that Canadians that work with an advisor are better positioned to meet their long term investing goals," said Blake C. Goldring, Chairman and Chief Executive Officer, AGF Management Limited. "We are excited to partner with the CFL to help deliver this message to the millions of CFL fans across Canada."
About the Canadian Football League
This is today's CFL: star athletes playing a great game in modern venues. It's the home of the 102nd Grey Cup this November in Vancouver. It is where the Ottawa REDBLACKS debuted in 2014, playing in the modern TD Place, just as the Hamilton Tiger-Cats move into beautiful, new Tim Hortons Field. This is our league: proudly Canadian and steeped in tradition, but built for the future.
About AGF Management Limited
AGF Management Limited is one of Canada's premier independent investment management firms with offices across Canada and subsidiaries around the world. AGF's products include a diversified family of award-winning mutual funds, mutual fund wrap programs and pooled funds. AGF also manages assets on behalf of institutional investors including pension plans, foundations and endowments as well as for private clients. With approximately $36 billion in total assets under management, AGF serves more than one million investors. AGF trades on the Toronto Stock Exchange under the symbol AGF.B.
For further information: Media Contact: Pamela Marchant, Vice-President, Marketing & Communications, 416-815-6205, [email protected]