Revera Report on Ageism Reveals Warning Signs and Provides Action Plan; Company Announces $20 million Investment for Innovation in Aging
MISSISSAUGA, ON, May 30, 2016 /CNW/ - Ageism is the most tolerated form of social prejudice in Canada compared to racism and sexism, and many well-intentioned Canadians are, in fact, depriving their elders of the independence and choice that are crucial to aging well. These are among the findings of the Revera Report on Ageism: Independence and Choice As We Age, released today by Revera and the Sheridan Centre for Elder Research. The report accompanies the launch of the Revera Innovators In Aging program, a $20 million commitment by Revera to bring promising innovations to life that help seniors maintain their independence.
"Ageism is the next great social issue that demands our attention, and together, individuals, organizations and governments need to take action," said Thomas Wellner, President and CEO of Revera. "In addition to conducting research on ageism and raising awareness of this issue through our Age is More initiative, Revera is committing $20 million to fund entrepreneurs who have developed innovative new products and services that will enhance the aging experience and help seniors live life to the fullest."
Ageism: A Widespread Problem
According to the report, more than four in ten Canadians (42 per cent) feel ageism is the most tolerated form of social prejudice; more than double that of racism (20 per cent) and sexism (17 per cent). Additionally:
The Importance of Independence: A Perception Gap
Canadians strongly agree that independence is important, but younger adults have a blind spot when it comes to older Canadians:
"Ageism is getting old! Every person, young or old, can live life with purpose," says 95-year-old former Mississauga Mayor Hazel McCallion, now Chief Elder Officer at Revera and Chancellor of Sheridan College. "This purpose doesn't end when you get older; society must recognize that older people can and want to continue to make a contribution, and this begins with tackling ageism."
Making Decisions for Others: Helpful or Hurtful?
The report finds that in many cases, well-intentioned efforts to help by family and friends may be hindering older adults from maintaining the independence they want. For example:
"Taking immediate steps to address and reverse negative stereotypes and assumptions about older adults is something all Canadians can do, and the positive outcomes are well documented," said Pat Spadafora, Director, Sheridan Centre for Elder Research. "Every social movement begins with awareness, and we are confident that the Revera Report on Ageism will also inspire action."
The Revera Report on Ageism includes a number of key recommendations, among them:
Revera Innovators in Aging
Revera is earmarking $20 million to invest in some of the companies that participate in the Revera Innovators in Aging program, focusing on innovations expected to bring the most benefit to older adults, families and staff. Through this program, entrepreneurs will partner with staff and residents in Revera's retirement communities and long term care homes to test and evaluate new innovations designed to improve quality of life, enhance independence and choice, and help people age well.
Revera Report on Ageism: Independence and Choice As We Age
The report is based on a survey of over 2,400 respondents in Canada, including a robust sample of almost 600 people ages 77+. The complete report, including all of the recommendations and the survey methodology, may be accessed at AgeIsMore.com. Also available on the site are videos of older adults talking about independence and choice, an infographic of the survey findings, the Revera Report on Ageism (2012), and an opportunity to take the "Are You Age Aware" self-assessment test.
About Revera Inc.
Revera is a leading owner, operator and investor in the senior living sector. Through its portfolio of partnerships, Revera owns or operates more than 500 properties across Canada, the United States and the United Kingdom, serving more than 50,000 seniors. The company offers seniors' apartments, independent living, assisted living, memory care, and long term care. With approximately 45,000 employees dedicated to providing exceptional care and service, Revera is helping seniors live life to the fullest. Through Age is More, Revera is committed to challenging ageism, the company's social cause of choice. Find out more at ReveraLiving.com, Facebook.com/ReveraInc or on Twitter @Revera_Inc.
About the Sheridan Centre for Elder Research
The Sheridan Centre for Elder Research is an organization that develops innovative approaches and creative interdisciplinary partnerships that focus on enhancing the lives of older Canadians. The Centre does this by providing a unique environment for conducting applied research into areas of practical concern and immediate relevance to older adults and their families. The Centre for Elder Research was launched in 2003 at the Oakville, Ontario campus of Sheridan College. The Centre has an established track record in applied research and a reputation as a leader that challenges traditional thinking, creating possibilities that transcend historical boundaries.
SOURCE Revera Inc.
Video with caption: "Video: "Ageism is getting old!" says Hazel McCallion, former Mayor of the City of Mississauga, now Chief Elder Officer at Revera and Chancellor of Sheridan College. Watch Hazel and other older adults share their thoughts on ageism, independence and choice in this video.". Video available at: http://stream1.newswire.ca/cgi-bin/playback.cgi?file=20160530_C8680_VIDEO_EN_701617.mp4&posterurl=http%3a%2f%2fphotos.newswire.ca%2fimages%2f20160530_C8680_PHOTO_EN_701617.jpg&order=1&jdd=20160530&cnum=C8680
Image with caption: "Infographic highlighting findings from the Revera Report on Ageism: Independence and Choice As We Age, along with tips on how to combat ageism. (CNW Group/Revera Inc.)". Image available at: http://photos.newswire.ca/images/download/20160530_C8680_PHOTO_EN_701615.jpg