TORONTO, May 15, 2017 /CNW/ - Advocis, a non-profit association of more than 12,000 financial advisors and planners, has initiated an exciting spring television ad campaign covering the Greater Toronto/Golden Horseshoe area of Ontario and digital pre-roll ad campaign covering all of Canada. The campaign aims to heighten awareness of proposed regulatory changes that could severely limit Canadians' access to quality, affordable financial advice, thus putting the average Canadian's financial security at risk.
The 30-second creative produced for the campaign features images of a couple consulting with their trusted financial advisor, and ends with a call-to-action to viewers to visit www.financialadviceforall.com – a website that explains the risks of the proposed changes, and urges Canadians to send an email letter to their provincial politician informing them that Canadians deserve to have a choice in how they pay for financial advice.
The campaign begins Monday, May 15 and runs through to Sunday, June 11, 2017, with 92 occasions airing on CBLT (GTA), WUTV (Fox 29 GTA/Niagara) and CityTV (GTA). The commercial creative will air in prominent television properties such as "CBC News", "Murdoch Mysteries", "Big Bang Theory" and "City News". A tentative airtime schedule is available at http://www.advocis.ca/FAFAcommercialSchedule.html. The digital pre-roll portion of the campaign will use the same ad produced for television over the Google platform, with a guaranteed 12,000 views and 65,000 estimated impressions.
You can view the commercial now on the Advocis YouTube channel at https://www.youtube.com/watch?v=JA_c0RWlSwA
Toronto-based ClearMedia.tv Inc. executed both the media buy and the 30-second commercial creative. For more information on ClearMedia.tv, call 416-884-5500 or visit www.clearmedia.tv.
About Advocis: Advocis, The Financial Advisors Association of Canada, is the association of choice for financial advisors and planners. With more than 12,000 members in 40 chapters across the country, Advocis is the definitive voice of the profession, advocating for professionalism and consumer protection.
SOURCE Advocis, The Financial Advisors Association of Canada
For further information: Darlene Francis, Director, Corporate Communications & Marketing, Advocis, The Financial Advisors Association of Canada, (416) 342-9896, [email protected], www.advocis.ca