Advertising Week celebrates creativity and innovation in advertising
Dynamic media personality Arianna Huffington headlines exclusive speaker series
Advertising Week was created to profile the accomplishments of the Canadian communications industry while providing inspiring thought leadership to drive future success. The event highlights industry leaders and key trends in a sector that contributes more than
"Advertising Week is designed to celebrate the wonderful business of creativity, innovation and communication, while providing a platform for dialogue and celebration," said
One of the highlights of the week-long event is an exclusive speaker series featuring some leading thinkers in the world of business and media discussing some timely issues affecting society. This year, Advertising Week and founding media sponsor Torstar, are delighted to present Arianna Huffington, who will speak to a
Other activities during the week include seminars, creative presentations and educational sessions featuring keynote speakers and panel discussions, thought-leadership conferences, student mentoring initiatives and agency open-houses.
Two national industry award ceremonies will also take place during the week to honour exceptional work in the field of advertising. These include the CASSIES, the only Canadian Advertising awards show that recognizes proven business effectiveness, backed up by rigorous published cases and the Canadian Marketing Hall of Legends, which honours Canadians who have dedicated their lives to the pursuit of excellence in the field of marketing.
Wrapping up this year's Advertising Week, will be the inaugural Ad Ball. Held on
Other noteworthy events taking place during Advertising Week include:
- Advertising Week Kick-off Breakfast seminar on the transferability of advertising, hosted by Ipsos-ASI - this session is not-to-be- missed for agencies and businesses interested in learning the ideal conditions in which to use US creative in the Canadian market or the transfer of English-Canadian ads to the French-Canadian market. - Next Generation Day - brings together 300 students to develop strategic briefs for a local charity. - Next Generation night - an exciting industry gathering for 1000 young professionals to network and socialize - Exclusive Canadian screenings of the award-winning documentary "Art & Copy" - a film examining advertising, creativity and the way a catchphrase becomes part of our culture, featuring well known campaigns like "Got Milk?" and Nike's "Just Do It".
Tickets for Advertising Week's events across
Advertising Week is made possible by the generous volunteer contributions of several leading agencies, including: Bos (creative and graphic design), Publicis (Youth Day events), Cossette Communications and Optimum Public Relations (communications services) PHD
Advertising Week is being spearheaded by the ICA, with support confirmed from the following Founding Contributors: Canadian Marketing Association, National Advertising Benevolent Society, Association of
Key sponsors of Advertising Week include: Corus, Canwest Entertainment, CTV, Torstar, Microsoft Advertising and MDC Partners.
Special thanks to 27 Marbles for screening rights and access to 'Art and Copy'.
About Advertising Week
Canada's Advertising Week (www.advertisingweek.ca) is taking place from
About the ICA
The Institute of Communication Agencies or the ICA (www.icacanada.ca) is the professional business association which represents Canada's communication and advertising agencies. ICA promotes thought leadership, higher standards and best practices. It serves as the largest source of information, advice, education and training for Canada's communication and advertising industry. ICA's member agencies and subsidiaries account for over 75% of all national advertising in
For further information: For further information: Media requiring further information please contact: Stefanie Niewada, Optimum PR, [email protected], (416) 934-8020, (416) 937-5103; Tamar Nersesian, Optimum PR, [email protected], (416) 969-1291, (416) 318-3989
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