NEW YORK AND STOCKHOLM, March 14, 2013 /CNW/ - Znaptag, the leading technology company in in-image advertising has been nominated as one of four rising stars within mobile advertising technology by DMR Partners. Znaptag will showcase its solutions and compete for top honors during Advertising Week Europe in London. The presentation will be held 4 pm on the 18th of March in the David Lean Room at the BAFTA Members' Club.
"We are delighted to have been recognized as one of the top four global companies in our space," says Miki Momen, CEO and co-founder of Znaptag. "The digital landscape is shifting quickly. Brands need to find a better way of marketing themselves regardless of platform and publishers are in need of new and better ways of monetizing their inventory. This is evident through a strong surge in demand for image driven technologies, solutions for life after flash and mobile handset compatible solutions - fall back GIF's just aren't good enough. By utilizing the new capabilities of HTML5 as well as a proprietary encoder, we are able to create heavily compressed rich media ads that work on all platforms, in all browsers and on all devices."
"At DMR Partners our goal is to curate global innovation by identifying key channels and categories that are most important to agencies and brands. Thus we are glad to have evaluated, and given the nomination to, Znaptag - yet another innovative company coming out of Stockholm's emerging startup scene, that has previously produced exciting innovators such as Skype, Spotify and iZettle," says Gayle Meyers, Founder of DMR Partners.
"Advertising week is the world's biggest advertising festival, one part of our mission is to shine the innovation spotlights on the greatest start-ups featuring founders of emerging technology companies, such as Znaptag," says Lance Pillersdorf, VP of Marketing for Advertising Week.
DMR Partners is a New York based invitation-only digital media thought leadership consortium. DMR membership consists of media leaders, venture capitalists and global startup organizations that work together to promote access to the latest innovation, continuous education and mutually-beneficial knowledge sharing in digital media.
Advertising Week is the world's premier gathering of marketing and communications leaders, with 15,000 of the world's best and brightest minds attending. With a laser focus on key business drivers which shape and influence the global industry Advertising Week is very much about paving the way forward.
Znaptag AB, headquartered in Stockholm, Sweden, is an advertising network for premium brands and premium publishers. We turn static digital photos into vehicles for audience engagement, enhanced visitor experience and contextual advertising. Our state of the art platform enables marketers to easily launch rich media ad campaigns without having to think twice, the look and feel will be the same regardless of platform or device - the performance superior.
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