Company donates $60,000 to San Diego Habitat for Humanity and spends a day helping build homes for wounded veterans.
SAN DIEGO, April 16, 2013 /CNW/ - Team members of Adconion Direct, a leader in cross channel digital advertising solutions, recently came together from 9 countries for their 2013 Annual Summit and participated in San Diego Habitat for Humanity's first "Building For The Brave" project. The program allows the community to serve those who have served by providing affordable homeownership to disabled veterans and their families. Adconion Direct's Annual Summit is designed to promote team building, leadership and strategic development while giving back to the community. The company donated $60,000 to San Diego Habitat for Humanity to support the project and over 250 employees dedicated their day to building.
"When the day began, there were just piles of lumber sitting on the Lakeside property that will become a four-home community for wounded veterans and their families. This effort resulted in completing two-thirds of the external walls! San Diego Habitat for Humanity is grateful for Adconion Direct's teamwork that made it possible to accomplish so much. Together, with partners like Adconion Direct, San Diego Habitat for Humanity is building homes and hope in our community," said Elizabeth Berg, Director of Development at San Diego Habitat for Humanity.
"Building For The Brave" personifies the company's rich history of giving back. Every Adconion Direct employee is offered a paid personal volunteer day per quarter and is encouraged to uphold the company credence of corporate responsibility throughout the year. To date, the company has partnered with the Ronald McDonald House, Special Olympics San Diego County, San Dieguito River Valley Conservancy, Feeding America, Milestone House, Goodwill, New Life Headstart and Father Joe's Villages in addition to San Diego Habitat for Humanity.
"Individually, we can each hammer a nail or saw a piece of wood. Together, we can build a home that will last a lifetime and change a family's life", said CEO Kim Reed Perell. "We positively changed the lives of four families, who will go on to change the lives of other families through San Diego Habitat for Humanity's program. It is an incredible honor to be a part of this effort, and our entire team is so thankful and grateful to the men and women who have served in the military. Igniting and inspiring change and positively impacting the world around us is very much at the core of what we do as a company and living proof of the power of teamwork. Adconion Direct is committed to serving our local community and making the world a better place for everyone."
About Adconion Direct:
Adconion Direct is a global provider of cross channel digital advertising solutions, delivering performance at scale for advertisers across display, video, mobile, email and social channels. The cross channel platform is powered by an end-to-end proprietary technology solution and audience profiling engine that tracks and analyzes billions of audience events monthly. By combining exclusive first-party data and cross channel insights with proprietary technology and predictive optimization algorithms, Adconion Direct is able to deliver quality results across multiple channels and devices for brands.
Cherilyn Cubeta, Vice President
Sprouse Marketing Group
SOURCE: Adconion Direct